A solid brand strategy defines who you are. It identifies your customer’s pain and shows them you have the cure. It positions you as the industry expert. And it makes people want to buy from you. Defining your brand strategy will leave you with the foundation to automate your marketing and drive customers to your site 24/7. And you’ll get real tools you can start using right away. But first, the basics. There are 3 components to nailing your brand strategy:
Lucky for you, we know all 3 really well. Because after 15 years of extensive testing, you get the data without the bullshit.
This is what makes you more appealing to the world. It’s the piece that resonates with your audience and evokes that warm, fuzzy feeling when you tell people who you are. Think of it as your origin story. Your “Once upon a time…”
Brand Stories are fun to develop. Our process includes an all-hands workshop to explore who you really are – and who you might become. Then we’ll smack our findings with a hammer to get to the chewy center. That’s where your true story lies.
This is the unforgettable phrase or image you’ll associate with your name. Patagonia messages a genuine soul with a community vibe. Virgin Airlines conveys cool. And Toms Shoes launched themselves into the stratosphere with One for One.
Nailing your brand message can take a little time. But it will be our time – not yours. We’ll think up, scribble down, bounce around, jot, doodle and map messages on cocktail napkins with near-reckless abandon. And we’ll blow through whiteboard markers like they’re umm… whiteboard markers. In the end, you get the perfect message for your brand – and your customers.
Do you ever golf? Sometimes you hit a powerhouse shot that flies arrow straight as far as you’ve ever hit a ball; just not in the direction you were aiming. Without proper market research, your campaign can fly toward the wrong audience just like that drive.
That’s where our process comes in.
Our tried & tested methods produce everything you need to run a high-converting marketing campaign. One that delivers insight into everything you are – aimed directly at the right target.
And once you have your story, your message, and your plan, it’s time to put it all to work (here’s where those tools we hinted at earlier come in).
Your brand strategy package comes with lots of gadgets and nifty new tech to ensure you reach the right customers. And there are a lot of tools out there, but you probably only need a few.
We’ll walk you through a full menu of available resources complete with recommendations and training. Once you select your components, we’ll be as hands-on as you need us to be.
to teach you tools that reach
to try before you buy
for workflow & process review
including landing pages & lead nurture campaigns
to alleviate unnecessary grind work &
obtain new customers while you sleep
if you require additional assistance after launch
to get your party started on schedule
that turn visitors into repeat customers
Don’t worry if you only know what a few of those words mean. You’ll be an expert soon enough. In a nutshell, these automated tools send the right message to the right people at the right time – leaving you to focus on what you do best.
We’re not the love ‘em & leave ‘em type. While we rigorously test our work, everything you get is backed by a 60 day warranty. Any errors, bugs or miscues will be resolved with the highest priority.
And after 2 months, additional support is always available. So if you need another walk through, or want to add new campaigns, we’re here for you, friend.
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.Timely Business Solutions
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.CEO CommunityGro
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.Communications and Marketing Coordinator
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.Sydney Massage Time Pty Ltd
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.InfoGenesis Pty Limited
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.Hoax Speaker
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.Wesfarmers Industrial and Safety
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.Tribe Social Fitness
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.Complete Health Chiropractic
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.William, Thyme & Prophet / Report Factory
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.NSW Department of Education
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.Crescent Wealth
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!Claytan Australia
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.JHA Engineers
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.BONT
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.Richardson & Wrench Willoughby
Love their vision, love their work and mostly love the team!Claytan Australia
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.Enth° Projects
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.The Fortune Institute
Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.Insolvency Options