Many founders we help have a gut feeling something is just not right with their brand story. But they can’t put their finger on it. Some know the problem all too well, and just want confirmation and a simple plan to fix it!
A brand story audit will quickly reveal the peaks and pitfalls for your brand. It will help produce a prioritized action plan to bridge those gaping voids that customers must leap. The same ones that cause others to come to a screeching halt.
Imagine a flawless, silky smooth brand story that makes the customer journey a stroll, not a struggle. And allows you to increase your positive impact and profits.
With more than 50 possible brand elements to be evaluated, and measured against four criteria, your brand audit report will show you exactly where to focus your efforts. How will your brand measure up?
Your brand story audit will enable you to celebrate the wins, pinpoint the problem areas, and fill them with your prioritized action plan.
Total transparency. The workload involved to properly review the materials you supply against the four criteria, identify issues and develop your action plan puts this audit at a true cost of over $2500.
We exist to help good businesses become better brands. That comes through trusted business friendships. So to establish this, we go deep upfront, and we are confident in our work. We know this work gives us an inside line into helping you implement the plan. Therefore, right now we are happy to provide our brand story audit for only $1497, for a limited number of brands.
Frankly, you need to be invested in the outcome of the audit. This ensures we get everything we need from you to do the work to do your brand justice.
Brand Story Audit
Story underpins your brand. It is the message that is perceived by your team and your market, whether you are deliberate about telling it or not. A brand story audit is a thorough review of all your key brand elements to work out how well they align with your market and your team. It does this by focusing on a core set of measurements for each element of your brand.
A story exists for your brand whether you write it, or let it write itself through the perception of the client. With a consistent, relevant, and meaningful brand story being told across all your brand and marketing collateral, you control how your brand is perceived. That means to your team, customers and market. Such a story is what transforms you from a commodity to a crusade to join.
The four criteria are:
Hi, I’m Luke Faccini, lead storyteller and CEO of The Sponge. I’ve been working with good brands for 18 years and I’ve helped thousands of people just like you plant their flag at the top of the marketing mountain.
I know this space as well as anyone and a brand story audit is the perfect start point for any great revamp. I love talking brands and in our one on one you get to pick my brain about yours, with the report as the base.
I’m looking forward to helping you evolve your brand story and increase your impact.