How to Become an Expert on Your Buyers You’re at an event and someone jumps up with their phone and shoots a group photo [read more…]

Originally published in Kochie’s Business Builders July 28, 2015, 1:50 pm by Luke Faccini  Three easy steps to identify which customers to focus on. Who [read more…]

[embedyt]https://www.youtube.com/watch?v=d2x5C7_NjjE[/embedyt] Customer experience is crucial today. If you’re not managing your client’s expectations, you’re setting up to lose them. Often it’s due to what’s unsaid. [read more…]

You want to stay in the mind of your market. How does your marketing do that? [embedyt]https://www.youtube.com/watch?v=IfIwxIXGw3k[/embedyt] Let’s start with what you are doing to [read more…]

With 2015 in gear, there’s no better time than now to take action on your marketing. Let’s start by delving into the art of tracking [read more…]

So you’re probably thinking that there is no sense in starting any marketing or branding discussions with your branding agency this side of the new [read more…]

Social Media is a potent marketing tool if used effectively. What does it mean to use it effectively? For starters, it means there’s a lot more to it than creating a Facebook page and waiting for clients to flock.

Why do people go to personal trainers? It’s free to jog in the park. One session with a trainer costs as much as a month [read more…]

The days of the brochure-ware website are long dead. Today, for the highest conversion rate, your website needs to have a specific objective (and ideally [read more…]

To me brainstorming new online business models is a great deal of fun. My team and I really enjoy the challenge of developing innovative ideas [read more…]