ElectroMagnetic Brand: Brand Purpose Pulse

How We Relate to Our Purpose Today

Answer all questions from your perspective, thinking about the current purpose of the organisation.

These questions are a simply taking the purpose pulse for the organisation. There’s no right or wrong here!

It will take approx 10-15 mins to complete. There is no save, so continue to the end and submit.

Let's start with your brand name*

Your Name

First Last

Your Email*

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Project Name

Does your business currently have a clear purpose statement?*

Yes - we have one that’s clear and written down

Kind of - we don’t have it written, but we talk about or live aspects of it

No - we don’t have one yet

That's all we need for now. You’ll help define your brand purpose in the Future Brand Purpose session.

What best describes your role?*

Business owner / founder

Leadership team / manager

Team member (non-leadership)

Contractor / partner / collaborator

How long have you been with the business?*

<3 months

3–12 months

1–3 years

3-10 years

10+ years

How familiar are you with the business’s deeper reason for existing?*

Scale 1–5 (1 = Not at all familiar | 5 = Very familiar)

In what ways do you think purpose already shows up in how we work?*

Examples: how we serve customers, make decisions, celebrate wins, or choose partners.

What behaviours or moments make you think this business stands for something more than profit?*

If you had to guess, what would you say our deeper reason for existing might be?

How important do you think it is for us to make that purpose clear and shared?*

Scale 1–5 (1 = Not important | 5 = Extremely important)

This helps us understand how purpose already lives here, even without formal words. You’ll help bring it to life more clearly in the Future Brand Purpose session.

How familiar are you with our purpose statement?*

Scale 1–5 (1 = Not at all familiar | 5 = Very familiar)

In your own words, what is our purpose?

Without searching for it that is, what do you understand it to be?

Were you involved in developing or shaping the current purpose?*

Yes - I helped create or refine it

No - it was already in place when I joined

Not sure

Why do you think this is the right time for our business to revisit or reconnect with our purpose?*

What was the original catalyst for defining our purpose?

e.g. a rebrand, founder story, leadership shift, external challenge, etc.

How aligned do you think our team is on why we exist beyond profit?*

Scale 1–5 (1 = Not at all aligned | 5 = Completely aligned)

To what extent does our current purpose feel personally meaningful to you?*

Scale 1–5 (1 = Not at all meaningful | 5 = Deeply meaningful)

How consistently do we live our stated purpose across the business?*

Scale 1–5 (1 = Rarely | 5 = Always)

How well do you think what we say publicly about our brand matches how we act internally?*

Scale 1–5 (1 = Not at all aligned | 5 = Perfectly aligned)

What signs show that purpose is influencing how we work?*

Examples: hiring, storytelling, customer relationships, product choices, causes supported.

Which behaviours, rituals, or decisions best express our purpose in action?*

Can you share a story or example that best shows our purpose alive in the business?*

When you tell others where you work, what story about our purpose do you share, or wish you could share?*

Where do you feel most aligned and least aligned between your own values and our stated purpose?*

What part of our industry or system do you wish we could change through our purpose?

How often do you see our purpose discussed in meetings, decisions, or celebrations?*

Scale 1–5 (1 = Never | 5 = Constantly)

Do we currently measure or review how well we live our purpose?*

Yes

Not sure

When you think about our purpose, what’s the main feeling or word that comes to mind?

Do you think our current purpose statement still reflects who we are and where we’re going?*

Yes - it’s still true and inspiring

Mostly - it needs fresh language or energy

Not really - we’ve evolved beyond it

Unsure - I haven’t seen it enough to say

If you could sum up what our business stands for right now in one sentence, what would you say?