Learn to Craft a Bright, Authentic Brand Story That Makes People Fall in Love with Your Business… ...And Turn Customers into Raving Fans.

This Free Training Will Teach You How to Create Clear, Captivating, and Compelling Messages so You Can Win Loyal Followers for Life.

In just one session, you’ll have all the information you need to differentiate yourself from your competition, no matter what stage of business you’re in.

Webinar Details


Wed 25th July





Click Here to Sign up Now

Every Brand Has a Story. The Difference Is, Consumers Only Care about the Good Ones.

This webinar will help you identify your hook and understand how to connect with your audience—even if you don’t think there’s anything special about you.

And you’ll learn the one simple shift that instantly makes your brand more appealing, regardless of the industry you’re in..

Sign up now and you’ll learn how to:

  • Define your purpose & values so they resonate inside and outside your business. You’ll ignite passion in your staff and customers will flock to support you.
  • Get clear on who your buyers are. Once you define your ideal customer and the problem they face, you can go all in on solving it. Make yourself the obvious choice.
  • Captivate hearts & minds with a properly told brand story. We’ll teach you the secret framework that creates powerful messages and makes your customer feel like a hero.

When we’re done, you’ll have everything you need to be an awesome brand. And you’ll be on your on way towards creating passionate, loyal, and raving fans. Why is that important? Because raving fans buy more often, spend more each purchase, and are a pleasure to do business with. They’re the best customers you could ever hope to have.

Raving fans do your marketing for you.

Hi, I’m Luke Faccini.

I’m a Brand Storyteller and Chief Do-Gooder at The Sponge, a certified B-Corp and proud member of Conscious Capitalism Australia. I’ve spent two decades transforming small companies & global giants into awesome brands. And my goal is to help good businesses, like yours, do more good.

You’ll hear more about my story during the webinar, including the change that made me shed 80% of my clients, reorganize my business, and burn my entire playbook. The information I’m sharing here is the same training I charge thousands of dollars for. But this is the DIY version—and I’m giving it to you for free, so you can put more good into the world.

Because we can never have enough of that.

Click Here to Sign up Now

What People Are Saying About The Training

  • The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.

    Sue Lea Timely Business Solutions
  • We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.

    Susan Perry CEO CommunityGro
  • Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.

    Avril Janks Communications and Marketing Coordinator

Too many good businesses get lost in the clutter. You need to be heard. You need to stand out.
Let me help you win.

Click Here to Sign up Now

Want to Start the Conversation Early?

Join the Good Business Growers Facebook Group. You’ll connect with awesome entrepreneurs (and me) in a tight-knit community where we share, inspire, learn, and trade ways to become better businesses for a better world. You might even recognize some names on the webinar.