What Did We Do?


Brand Name Creation

Brand Design

Brand Design

We created the Ingen name, brand design, style guide, letterhead and follower (with distinct brand story designed in), business cards, and initial website design.

Brand Name Creation


After exploring possible directions, domain names, registered business and IP we presented options and Ingen was selected.


Ingen


Here’s why: A simple, shortened version of Ingenious, a word that means clever; brilliant, able to perform well, and having a proven capacity to execute their client's challenges.

Logo Design


To create the identity we traversed many directions. One in particular was flight and view point. Starting with a kite graphic, we progressed to a simple paper aeroplane, then to a similarly styled swan followed by various other birds, finally ending at a stylish origami bird of prey. From the process of engineering the actual origami bird, the oh-so-fitting tagline was born: "Engineering career flights".

Style Guide


Stationery


To tell the story of refinement and precision, we designed origami instructions and pattern on the reverse of the letterhead and follower to create the Ingen eagle.

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