In just one session, you’ll have all the information you need to differentiate yourself from your competition, no matter what stage of business you’re in.
This webinar will help you identify your hook and understand how to connect with your audience—even if you don’t think there’s anything special about you.
And you’ll learn the one simple shift that instantly makes your brand more appealing, regardless of the industry you’re in..
Sign up now and you’ll learn how to:
When we’re done, you’ll have everything you need to be an awesome brand. And you’ll be on your on way towards creating passionate, loyal, and raving fans. Why is that important? Because raving fans buy more often, spend more each purchase, and are a pleasure to do business with. They’re the best customers you could ever hope to have.
Raving fans do your marketing for you.
Hi, I’m Luke Faccini.
I’m a Brand Storyteller and Chief Do-Gooder at The Sponge, a certified B-Corp and proud member of Conscious Capitalism Australia. I’ve spent two decades transforming small companies & global giants into awesome brands. And my goal is to help good businesses, like yours, do more good.
You’ll hear more about my story during the webinar, including the change that made me shed 80% of my clients, reorganize my business, and burn my entire playbook. The information I’m sharing here is the same training I charge thousands of dollars for. But this is the DIY version—and I’m giving it to you for free, so you can put more good into the world.
Because we can never have enough of that.
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.Timely Business Solutions
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.CEO CommunityGro
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.Communications and Marketing Coordinator
Too many good businesses get lost in the clutter. You need to be heard. You need to stand out.
Let me help you win.