The Work We Love Doing Most


 Losing sales due to confusion about your brand? A rebrand turns it around, win sales and more. Learn more

Brand Refresh

 Does your logo fit like someone else’s suit? A brand refresh is the stylish evolution of your brand.

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Brand Strategy

 Marketing’s only as good as your story. A purpose rich story is the heart of your brand strategy. Learn more

Meaning we rock at the fundamentals

That’s ALL fundamental brand related creative services. Such as name creation, brand design, brand strategy execution and more.

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Brand Name Creation

 Puny names can damage your business. The right name makes you unforgettable (in a good way)!



Ever make a forgettable first impression? Renaming is a chance to re-introduce yourself, only way better.


Brand Design

A bland brand fades you into the crowd. Stand out with a distinct and meaningful brand identity.


Marketing Strategy

Don’t be louder. Be better. Cut through noise with messages that whisper to your customer’s ear.


Strategy Execution

Your branding represents you. Digital, print, video – flawless delivery is your only option.


Branding Goodness, for Good Business

We’re here to help you give back. Because you do good. And you do it better than the other guy. So let us help you articulate your authentic purpose. Let’s create a compelling story for you – then tell it to the world.

The value goes far beyond creating goodwill (which is awesome, by the way!). It makes your business a place where people want to work, love to work, and work longer..And that’s great for your bottom line.

Check out the range of services available to you. We love helping good businesses do better.

We are all about Purpose

As a Certified B Corp and member of Conscious Capitalism Australia, we believe business is the greatest vehicle you can use to perpetuate good. That means having a social and environmental impact, which your business values equal to making money. Profiting is great. Doing good for the world is amazing. Let’s do both!

Find out more about our culture and values here.

Awesome Businesses We’ve Worked With

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Our Latest Thoughts

Humbling Words from Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We Love Helping Good People Grow Their Brands