The Sponge Creates Crystal-Clear Branding to Make You a Customer’s Obvious Choice.

Let’s show the world you’re a business who gives back.

Having an Awesome Product Isn’t Enough.

Consumers want more. To win hearts, you need an authentic purpose that resonates and compels people to choose you. You need to position yourself, and you need a story.

The Sponge finds what makes your perfect customers tick—and we craft a strategy to match. So your marketing becomes more effective and you see a bigger ROI.

That’s how the good guys win.

Ways We Can Help.

  • Rebranding: To eliminate confusion
    about who you are
  • Brand Refresh: A cost-effective
    solution to update your look
  • Brand Strategy: Build a foundation
    to automate your marketing
  • (Re)Naming: Let’s give you a name
    with gravitas
  • Brand Design: Logos, fonts,
    and digital design for new businesses
  • Marketing Strategy: Go deep into
    customer research & target personas
  • Execution: Assets, brochures &
    uniforms to bring your brand to life

Your marketing is only as good as the story you tell. Let’s create a legend.

Branding Goodness, for Good Business.

We’re all about purpose. We’ve been helping brands for 17 years and we know what it means to perpetuate good. As a certified B-Corp and member of Conscious Capitalism Australia, we walk the walk.

Does Giving Back Mean You Can’t Be Profitable?

Let’s not mistake value for worth. The more you have, the more you can help. So our first goal is to make you a better business.

You’ll get a plan that does exactly that.

If you’re a new business: We’ll prepare you for launch and set you on the right trajectory.
If you’ve been around a while: We’ll adjust your course and evolve your design. It’s never too late to be better.

From brand conception, to marketing strategy, to signage & execution, we’ll help as much as you need.

Working with Us Is Easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

You’ll Become a Brand with Purpose.

Your branding will be undeniably clear, your staff will rally to support your vision, and your customers will become raving fans.

Book your free consultation now to:

  • Create a brand with impact
  • Understand your customer’s pains
  • Become a perfectly-aligned business
  • Choose not to be like your competitors

It’s amazing what happens when you kick status quo to the curb.

Ready to take action?

Our Latest Thoughts

Humbling Words from Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

Working with Us Is Easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together