Before You Rebrand,
Refresh or Rename,
STOP & READ This Guide!

Before You Rebrand,
Refresh or Rename,
STOP & READ This Guide!

What your team, prospective team and your market want from you has changed for good. And this 32 page guide is your key to brand success today.

What your team, prospective team and your market want from you has changed for good. And this 32 page guide is your key to brand success today.

Download it NOW!
Download it Now!

In a Purpose Hungry World, We Help Make Your Brand the Customer’s Obvious Choice.

Let’s show the world you’re a business who gives back.

Having an Awesome Product Isn’t Enough.

Consumers want more. To win hearts, you need an authentic purpose that resonates with people, and compels them to choose you. You need to position yourself, and you need a story.

Sponge finds what makes your perfect customers tick—and we craft a strategy to match. So your marketing becomes more effective and you see a bigger ROI.

That’s how the good guys win.

Get the Book:
Impact Brand Storytelling

A how to guide for businesses hell-bent on
changing the world. Now available.

Together We Can Change The World.

Our purpose is to help all brands be good for the world. That’s to help create more positive impact and make the changes we want to see in the world. And we’re guessing that you’re here because you want that too.

Through the support of our amazing clients, we allocate some of our profits to fund our Double the Goodness Grant.

The purpose of our grant is to perpetuate goodness where budgets are constrained. Often that is right at the coalface, where real, positive impact happens.  We love to help businesses that have an awesome impact, yet struggle to find the funds to develop their story and make it ripple around the world.

Find out more about our grant here.

Helping Sprout Massive Worldwide Impact with Our Impact Karma Seed

We have a new impact initiative. To help change makers unshackle their impact potential by getting their brand story and marketing right. It’s our Impact Karma Seed. Find out about it now and apply.

We Help You Become More.

  • Rebranding: To eliminate confusion
    about who you are
  • Brand Refresh: A cost-effective
    solution to update your look
  • Brand Strategy: Build a foundation
    to automate your marketing
  • (Re)Naming: Let’s give you a name
    with gravitas
  • Brand Design: Logos, fonts,
    and digital design for new businesses
  • Marketing Strategy: Go deep into
    customer research & target personas
  • Execution: Assets, brochures &
    uniforms to bring your brand to life

Your marketing is only as good as the story you tell. Let’s create a living legend.

Branding Goodness, for Good Business.

We’re all about purpose. We’ve been helping brands since 1999 and we know what it means to perpetuate good. As a certified B Corp and leaders of the GoodNorth community, we walk the walk.

Does Giving Back Mean You Can’t Be Profitable?

Let’s not mistake value for worth. The more you have, the more you can help. So our first goal is to make you a better business.

You’ll get a plan that does exactly that.

If you’re a new business: We’ll prepare you for launch and set you on the right trajectory.
If you’ve been around a while: We’ll adjust your course and evolve your brand. It’s never too late to be better.

From brand conception, to marketing strategy, to signage & execution, we’ll help as much as you need.

Working with Us Is Easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

Awesome Businesses We’ve Worked With


You’ll Become a Brand with Purpose.

Your branding will be undeniably clear, your staff will rally to support your vision, and your customers will become raving fans.

Book your free consultation now to:

  • Create a brand with impact
  • Understand your customer’s pains
  • Become a perfectly-aligned business
  • Choose not to be like your competitors

It’s amazing what happens when you kick status quo to the curb.

Ready to take action?

Our Latest Thoughts

Humbling Words from Awesome People

  • The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.

    Sue Lea Timely Business Solutions
  • We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.

    Susan Perry CEO CommunityGro
  • Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.

    Avril Janks Communications and Marketing Coordinator
  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

Working with Us Is Easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together