For the past nine years, Sponge has proudly been a certified B Corp. We certified in late 2016, recertified twice, and have passionately spoken about [read more...]
What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]
What if this year ahead, your brand didn’t just stand out, but effortlessly pulled in all the awesome people you could ever want? That’s the [read more...]
Struggling with disengaged teams, low productivity, or high turnover? You’re not alone, and it doesn’t have to be this way. With the Profit with Purpose [read more...]
What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball? …it [read more...]
The Path from Passion to Purpose My journey into the world of entrepreneurship began 16 years before I fully understood the power of business as [read more...]
Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more...]
Are you ready to dive into something truly electrifying? We’re about to unleash a whirlwind of content – from snazzy short-form videos to graphically gorgeous [read more...]
HomeBlogIntroduction – From Internet Rubbish to Content Marketing Gold
Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
In this module, we get very practical: you’ll see exactly how we apply various countdowns and time limits on a website. No matter what your website and your promotion are about, you can follow along with these steps to create your own campaign.
HomeBlogBehind the Scenes: Our Exact Scarcity Marketing Sequence
Continuing the theme of keeping it real, in this video we take a look at the exact scarcity marketing sequence we used on one of our product launches. And by exact, I mean: you’ll see the actual emails we sent, the exact timings of when we sent them and the sales results corresponding to them.
In this short lesson, we introduce two recipes you can apply to your business: the “under the radar” promotion and the classic product launch or sale. You’ll see the exact steps and timings required to make these promotions as effective as possible.
HomeBlogIntroduction – From Internet Rubbish to Content Marketing Gold
Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
HomeBlogWhy Most Internet Content Never Sees The Light of Day
Over two million blog articles are written every day. And most of them will never be read. Discover why this happens and how to avoid being part of this junkyard of internet rubbish.
Check these 4 things before publishing any content online. If you get one of these wrong, the actual content of your blog will not even matter all that much…
HomeBlogIntroduction – From Internet Rubbish to Content Marketing Gold
Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient
To start with, we’ll take a look at some proof. That way, you’ll see that the recipes in this course actually work (and produce some impressive results) in the real world and aren’t just marketing theory.