What do you do? I dislike this question. Unless we’ve covered what drives you first.

But if you’ve seen only a handful of my posts you probably get a sense of what the latter is for me.

I rarely pitch what I do, so you may not know what it actually is. This will be one of the rare occasions I do.

I run a branding agency called The Sponge. We specialize in helping next generation business owners rebrand, or refresh their brand, with purpose.

They come to us because they’ve recognize a misalignment between the legacy in the brand they’ve inherited, and what they bring to it.

While our work results in a refresh or rebrand, and engaging brand collateral, it’s the fundamental work that makes all the difference. Culture is brand. It’s how you show up in the world.

We want all our clients to have an ElectroMagnetic Brand. One that effortlessly pulls awesome people to it, clients and team members alike.

That’s what our methodology is all about.

Our core team is 8 awesome, values aligned and purpose driven legends, spanning strategy, design, copywriting and web development.

We love to collaborate with like minds to deliver on projects too.

This all aligns with what drives me, using business as a weapon for positive impact in the world.

Warmly, Luke

P.S. Proudly B Corp

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