About The Sponge

We want to be the best branding agency for the world.
The Sponge is unbent on working with brands who create positive impact in the world. It’s who we are and it’s what we do.

Our Culture & Values

A company’s culture is only as strong as its purpose and values. As big believers of this (and as guides for our clients in articulating theirs), our day to day decisions are directed by our values. We celebrate team members who exemplify these values. And we relish the opportunity to hear stories from you, our potential new awesome team mates, about how they resonate for you.

Our Purpose

Help All Brands Be Good for the World.

Our Values

Big Love, like family
Our team and clients are family. We have each other’s backs and are devoted to every member’s success.
Delightful Awesomeness
Our playfield is “outstanding”, the step above excellence. We continuously delight by taking initiative and by delivering extra awesomeness.
Effectiveness over awards
We create stuff that works brilliantly, focusing on being lean and finding the simplest, quickest path.
Timeliness and Clarity
We are quick, meticulous and never rush, so our work is always on time and its awesomest.
Positive Workplay
We play our strengths with energy and have fun. Smiles and happiness are warmly reciprocated and bring positive outcomes.
Perpetuate Goodness
With gratitude we help good, purposeful businesses become better brands, both profitable and cash strapped (via our impact streams).
Profitably Abundant
Our financial vitality enables us to comfortably work in our geniuses and be the greatest possible benefit for our families, clients, communities and the world.
Obsession with improvement
Our unquenchable fascination for the better way fuels our continuous personal and professional growth.

About “Awesomeness”
We say “awesome” a lot. That is all.

The Role

Seeking a Brand Strategy & Naming Legend

Do you want to make the world a better place? And work from almost anywhere in the world?

Our remote team is looking for another team member – an awesome, well seasoned Brand Strategist with Naming skills  – who will help us with our purpose: to help all brands be good for the world.

We have a steady stream of impactful brands from across the globe who are in need of naming or renaming. So we need another creative mind that is experienced and capable of crafting powerful, meaningful brand names.

Let’s see if you’re a good fit for our team:

  1. Our purpose and values fit you like a glove.
  2. You love brand strategy, positioning and the power it holds.
  3. You are an unstoppable literary creative ideas machine. Words are your zone of genius.
  4. You can craft meaningful, international names that span language and culture barriers.
  5. You are adept at eliminating names and concepts that are ripe for conflicts. 
  6. You are a brand storyteller, able to create a platform, position and content strategy for a business or product that sets them apart.
  7. You’re an excellent communicator, both verbally and in writing. 
  8. You’re quick and comfortable with learning new tools/systems.
  9. You have impeccable attention to detail.
  10. Bonus points if you can direct artwork (and are good at it!).

Sounds like you? If so, we’d like to get to know you! Send us a cover letter following the instructions below. 

Your Cover Letter

Here’s what we need to know:


Your Experience

  1. What’s your level of experience? Share some specific examples that demonstrate how you’re a good fit for the role (refer to the points in the section above).
  2. What steps do you take in name development?
  3. How do you ensure that your ideas are registerable, ownable and conflict free?
  4. Are you paying attention? Include the word desirous in the subject line of your email application.

Your Values

  1. Introduce yourself – We are a values driven company, so values alignment comes first. Pick at least 3 of our company values (at the top of the page) and tell us what each means to you and how your personal values align.
  2. What are 2 of your personal favourite Good Businesses (brands with a positive impact) and why.

Your Availability

  1. Confirm your availability for virtual meetings during Brisbane, Australia business hours.
  2. Confirm you are able to commit to up to 20 hours/week of awesome work.


  1. Tell us what are your expectations are (hourly and/or daily rate). 

What Else to Expect

After sending your application, if your cover letter shines through, we will invite you to an interview to see if we’re a true fit.

Don’t worry, if you are to be our next awesome team member, this will be a breeze for you!


If you have been nodding furiously all the way to this point – knowing that you are the awesome individual that we’re looking for, then:


  • Send us your application to wannabe@thesponge.com.au 
  • Make sure you are thorough so we get to see your awesomeness
  • Include answers to the sections Your Experience, Your Values, Your Availability and Remuneration in your cover letter


We look forward to hearing from you!




The Sponge Team



Warning: Agencies, recruiters, spammers and incomplete applications will be ignored/deleted. Thanks for your understanding.