How Culture “Done Well” Secretly Cost Us $100,000s Confession time. This was a hard earned and very costly lesson for me and Sponge. I will [read more…]
Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The little word I am referring [read more…]
A brand refresh in the works? You’re not alone. Last quarter was for reflection. On how well your brand’s identity or brand story is doing [read more…]
When is it right to refresh your brand versus a complete rebrand? Rebranding is massive! Not only the impact both internally and externally for the [read more…]
Originally posted in Kochie’s Business Builders – October 21, 2015 Prospects make 60 per cent of the buying decision without even engaging with anyone at [read more…]
Would you fire your sales rep if they: Show up to potential client meetings dressed poorly or inappropriately Confuse or offend prospects with mixed messaging, [read more…]