How to Check Your Business Relevance
Even if you’re on the right track, you’ll get run over if you just sit there ~Will Rogers In the 13 years that The Sponge [read more…]
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Logo Design Fundamentals – The Icon
One of the key aspects of a good brand logo is its “mark”. It’s the graphic element in a brands visual identity, but just for [read more…]
Brand Identity Crisis?
There are common faults that often occur within a brand’s identity as it grows or changes over time. These faults can form a sort of [read more…]
Yahoo Serious?
Yahoo have just revealed their brand new logo, designed by Yahoo’s in house design and in-house brand design group and product designers. And to [read more…]
Ernst & Young – EY Rebrand Megafail
There has been a great deal of laughter and head shaking going on as a result of Ernst & Young’s recent rebranding. We concur, it [read more…]
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Brand Design, Brand Refresh
What’s the point of your logo if you don’t stand for anything?
What’s the point of your logo if you don’t stand for anything?
I was speaking to a gentleman that I respect last week about branding. During this discussion we touched on many critical things, but none more [read more…]
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Brand Design, Brand Refresh, Brand Strategy, Marketing Strategy, Rebranding
How to Pick a New Design and Marketing Team to Brand Your Business?
How to Pick a New Design and Marketing Team to Brand Your Business?
Your consultant needs to be an exceptional listener. You need to be able to trust him with one of your company’s most valuable assets. Some [read more…]
The top 10 signs that it is time to rebrand
For many the turning point when your brand starts failing to accurately represent the business passes by unnoticed (to those in charge) like a cloud [read more…]
How do you know when it’s time to rebrand?
Have you out grown your current logo? Do you think you need a new corporate logo or corporate identity? You may find that your corporate [read more…]
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