Brand Personality Questions

What Personality & Tonality do you aspire for the organisation? This short exercise's goal is to identify personality traits you see for the business. You can review and edit your form as many times as you like, but please only submit it once. All questions are mandatory! So if nothing happens when you hit submit, it means you've skipped something :) Have fun with it!

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Let's start with your brand name

And your full name

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Project Name

Who is a competitor brand in your space that has a personality and tone you would never want your brand to have?

Why not?

Please explain your choice in 2-3 sentences.

Beyond your category, which well-known brand projects a personality or tone you’d never want to copy?

Why not?

Please explain your choice in 2-3 sentences.

If your brand were a car: Which brand/model would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a chocolate: Which kind would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a movie star, or a role they play in a movie: Who would they be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were an aroma: What would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a song (or a genre of music): Which one would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a city: Which one would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a style of dance: Which one would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were an item of clothing: What would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a season: Which one would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a plant: What would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a piece of furniture: What would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a flavour of ice cream: Which would it be?

Why?

Please explain your choice in 1 or 2 sentences.

If your brand were a musical instrument: What would it be?

Why?

Please explain your choice in 1 or 2 sentences.

Is there a brand you know of whose tone or personality you deeply admire? What is it?

Why?

Please explain your choice in 1 or 2 sentences.

Last one: If your brand were a story, what would its plot be and what is its core theme?

Please explain in detail.