Identify the Deepest, Darkest Desires of Your Audience and Pinpoint Your Advertising to Help Them.
You’re not just a business with a great product or service—you’re the ultimate provider. You’re a meaningful brand who can cure your customer’s pain. Because you know WHAT they want. WHO they trust. WHERE it hurts.
…Or do you?
Without a marketing strategy, you’re guessing. You’re pushing when you should be pulling, misspending advertising dollars, and selling harder than you need to. Because all people really want, is a cure.
But strategizing isn’t easy. Maybe that’s why you’ve put it off. It seems “fluffy” when buying ads is easy, even if you’re seeing a diminishing ROI…
Wouldn’t you rather get it right, though? Know WHO to advertise to? WHEN to show up? And WHY people are (or aren’t) buying?
Because then you can automate everything to hit every time. And THAT’S where the return comes in…
The Sponge Helps You Get Your Message Right.
We do the research for you. We put on the rubber gloves and reach deep into the hearts & brains of your customer. Yes, it’s messy, but it allows us to craft authentic messages that forge instant bonds with your audience. Ones that make you the obvious choice.
Here’s how we do it:
- Focus groups
- Social listening
- Customer interviews
- Buyer personas
Plus a few other proprietary tricks…
And when we’re done, you’ll be the brand people want.
Once You Understand the Intimate Details of Your Audience, You Know What Your Brand Needs to Be.
Follow the path and here’s what you’ll know:
- What they watch
- How they decide
- Who they follow
- When they’re active
- The words that resonate
- The messages they click
We’ll create a plan that activates the minute someone needs you, so you’ll see your advertising returns rise fast.
Here’s What You’ll Discover:
- What “pain” should you fix? Customers buy cures. Your marketing strategy will tell you exactly where it hurts.
- When is the right time to sell? Knowing the right time & right place lets you calibrate your marketing to reach the next level of automation.
- Who are they buying from now? Understanding your customer’s purchasing decisions allows you to position yourself smack in the middle of their brains, whether you’re new to the market or an established brand.
Your advertising will become sniper specific. No shotgun blasts with wasted placements, no buying cheap ads just because they’re cheap, and no more mismanaged funds.
Your ads will appear precisely when and where your people are peeping.
Marketing Strategy is a science – and we’ve been experimenting for 15 years. Our lab coats are filthy and some of us have developed superpowers from being exposed to genius rays. But we’ve promised to use our abilities only for good—and to help you ace this project.
Let’s go get your marketing strategy right. Then you’ll be talking to an audience ready to listen.
Humbling Words from Awesome People
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.
Brisbane: +617 3185 4070
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness. [read more]