Monthly Marketing Munchies
Juicy Core Customers

Webinar Details

Join us for a munchable twenty minute marketing workshop where we explore Juicy Core Customers.

In this session we are going to explore one of the foundational steps for successful marketing, and really a successful business in general. I am surprised how little this is done. It is to do with one of the most important audiences your business can focus on. Getting to know your juicy core customer.

We will cover it in a simple way:

  • What juicy core customers are
  • Why they are so important
  • Some examples
  • And a framework to help you identify yours
  • Then once we’ve done that – what to do with this new knowledge

This is a free initiative by The Sponge.

Warmly, Luke and the team.


16 Sep 2020





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Hi, I’m Luke Faccini.

I’m a Brand Storyteller and Chief Do-Gooder at The Sponge, a certified B-Corp and proud member of Conscious Capitalism Australia. I’ve spent two decades transforming small companies & global giants into awesome brands. And my goal is to help good businesses, like yours, do more good.

The information I’m sharing here is the same training I charge thousands of dollars for. But I’m giving it to you for free, so you can put more good into the world.

Because we can never have enough of that.

Click Here to Sign up Now