We are all about positive impact. Our purpose is to: Help all brands be good for the world
…because good businesses, effectively telling their impact story, results in greater positive impact being created.
It’s our duty to help accelerate change in the world, be it correcting social, or environmental problems. We simply cannot sit idly by and wait for corporations or the government to do so.
Our Impact Model
We’ve been developing our impact model progressively since 2016. It began as simple orphan sponsorship because that is near and dear to our hearts. While it’s a great thing to do, and we continue to do it, it isn’t connected to what we do as a business. This is why we continue to invest energy to refine it.
We are committed to helping impact enterprises develop their brand and brand story. The outcome we seek for all we help, is that their brand story and marketing is so damn good, they achieve success they’ve never dreamed of.
Many founders are struggling with their brand, and doing amazing things in the world, but without the budget for the help they need. We can’t sit by and let that be the reason they don’t succeed.
Our impact streams have evolved over the past years. And we continue to experiment with them and their impact measurement. The following general metric is in place for now. Stay tuned to see what we will be adding to our impact measurement soon!
$57,304.00
Coach
Our Online Impact Brand Story Program, free to cash strapped impact businesses of all kinds via our Impact Karma Seed.
$37,053.32
Do
Brand or marketing projects are expertly handled by our team. While not free, funds are matched via our Double the Goodness Grant up to $10,000.
6928 Reach
Teach
Our Monthly Marketing Munchies. Free online workshops where we deconstruct essential marketing topics in 20mins.
$73,503.14
Do
Brand or marketing projects are expertly handled by our team. While not free, funds are matched via our Double the Goodness Grant up to $10,000.
How these streams are relevant
We choose to work with organisations who have a positive social or environmental impact, or the intent to come on that journey with us. And who generate healthy profits. This combination is important as it means sustained positive impact.
Can you see how these impact streams are related to what we do? And how they are aligned with who we work with?
They make far more sense for our team, and are more aligned to our purpose and values than our orphan sponsorship (which we continue to do). The storytelling of this impact is beginning for us now and only time will tell us what our clients feel about co-creating the impact with us. We are confident they will connect with it, because they connect with us.
How you can contribute to this impact
We wouldn’t be here without our awesome clients and The Sponge community. We are grateful for the amazing people who help us get closer to our goals.
Sometimes these people are our new clients. Sometimes they are the people who refer a friend to us – a brand in need. Or who simply share our story with their own network. There is no action too small. Each helps to grow our shared impact.
You can help too!
Do you know a good business who could benefit from our services, or the impact streams on this page?
By choosing to work with us, profitable and impactful brands are helping other impact businesses grow. Changing the world for the better, faster. Simply because part of our profits from those awesome projects are invested in teaching, coaching and doing good for the other world-changers who need it the most.
So, go on! Share our story. Co-create this world change that we all need. Tell your friends to book a free consultation with us. So we can watch this impact grow out of control!
Where to start with your Impact Brand Story?
Like navigating any path, you need to start by knowing exactly where you are. Getting your bearings. Then you can map out a course.
We have a tool to help your brand with that. It’s our brand story audit. We review an exhaustive list of elements from your brand against the three criteria we’ve been exploring in this post, plus one more: Design. Because your brand collateral has got to look awesome too! We are a branding agency after all 😉
The report we produce includes scores for each item you submit, across each criterion, and an overall score and commentary on how best to improve each item. We prioritize each element and provide an action plan to work through to get you where you need to be. The ultimate goal is a rich, authentic brand story that is communicated effectively and consistently throughout all your materials.
We also include an hour long consultation to discuss the report to ensure you have clarity and your questions are answered.
Humbling Words from Awesome People
We’re ready to help make your brand something to rave about.
Working with us is super easy.
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Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.
Brisbane: +617 3185 4070
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness. [read more]