We want to be the best branding agency for the world.
The Sponge is unbent on working with partners who give back. It’s who we are and it’s what we do.
Since 2000, we’ve grown from 3 creatives in a cabana to big-hearted branders who shine light on great companies. We create feel-good stories about entrepreneurs making a difference – and people line up to listen. Buyers become loyal and customers convert to raving fans.
In 2017, The Sponge became a B-Corp Certified Branding Agency and in 2020 we recertified, upping our game to 107 pts. Being a B Corp guides decisions about our projects and who we do business with. Specifically, we choose to work with clients and projects that are socially responsible, ethical, and environmentally sustainable. And having a positive impact is a must.
We consciously look for ways to reduce our wake. Whether by cutting electricity consumption, or commissioning smaller commercial print runs
Our Culture & Values
A company’s culture is only as strong as its purpose and values. As big believers of this (and as guides for our clients in articulating theirs), our day to day decisions are directed by our values. We celebrate team members who exemplify these values. And we relish the opportunity to hear stories from you, our potential new awesome team mate, about how they resonate for you.
Our Purpose
To Help All Brands Be Good for the World.
Our Values
Genius at Play
Our insatiable curiosity for better compels us to incite the genius in every tribe member to play, generating funergy, and producing delightful awesomeness.
Perpetuate Good Business
With gratitude we strive to help all good, purposeful businesses become better brands, ingraining positive impact, healthy profits and awesome culture.
Big Love, Like Family
Our tribe is our family. It includes our team, clients and the greater community. We’re devoted to the success of our tribe, collectively and individually.
Sponge Values Glossary
Word selection is everything! We have been deliberate about every single one! The goal is to be as succinct and meaningful as possible. The following is how we define specific words so we are all on the same page.
- Genius: The active state where we’re most in natural flow (as individuals). It’s where we produce the highest value, and are most energized.
- Play: In choosing positive emotional states such as curiosity that we can be our most creative. It’s from this state that work becomes play, and is more enjoyable for all.
- Better: Positive improvement, either by sporadic steps or perpetually increasing.
- Funergy: This is simply the fusion of fun and energy, born from work that is fun and energizing!
- Ingraining: Fixing deeply into an organisation, so as not easily undone.
The Story So Far
Get The Full Story
Humbling Words From Awesome People
We’re ready to help make your brand something to rave about.
Working with us is super easy.
Step 1:
Step 2:
Step 3:
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.
Brisbane: +617 3185 4070
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness. [read more]