Enabling More Life Saving Conversations
StopMaleSuicide
Project Snapshot
| Client | StopMaleSuicide |
| Industry | Training |
| Client Need | After many years in business, StopMaleSuicide had outgrown the brand they had launched with. They needed a brand refresh that reflected who they are now and resonated with their target audience. |
Then 42%
Now 58%
Why We Love Them
StopMaleSuicide is an organisation that exists to enable life saving conversations to happen that stop men from taking their own lives. They provide training, tools and support to the men and women on the frontline. On top of this, they campaign to increase the awareness of the problem, helping to grow the support network to save more lives.
An Electromagnetic Brand is one that effortlessly pulls awesome people to it, both new clients and awesome team members. And they stick for good, because they never want to leave. There are 5 elements to an ElectroMagnetic Brand which you can see reflected in the scores below.
Our methodology takes our clients through each, assessing where they are at, and strengthening where they are lacking. You can find out more about our ElectroMagnetic Brand Methodology here and score your brand for free.
Biggest Opportunities
| Audience | Defining priority personas |
| Strategy | Aligning campaigns to audiences |
| Evolution | Brand and website refresh |
Client’s Focus for Project
| Audience | Defining priority personas |
| Evolution | Brand refresh |
Biggest Opportunities
| Audience | Defining priority personas |
| Strategy | Aligning campaigns to audiences |
| Evolution | Brand and website refresh |
Client’s Focus for Project
| Audience | Defining priority personas |
| Evolution | Brand refresh |
Project End Scores
Biggest Opportunities
| Audience | Defining priority personas |
| Strategy | Aligning campaigns to audiences |
| Evolution | Brand and website refresh |
Client’s Focus for Project
| Audience | Defining priority personas |
| Evolution | Brand refresh |
ElectroMagnetic Brand Journey
Audience
What They Had
The client had many years of experience working with key audience types. While they had an intuitive understanding of each type, they weren’t clearly defined or developed as buyer personas.
What We Did Together
We went through the process together, identified the juicy core customer and developed clear personas. That allowed us to get a clear picture of who the brand refresh needed to appeal to most of all. And it enabled our client to be able to resonate with their audiences better through their marketing.
How We Helped
Coaching / Private Consulting
Key Outcomes
4 audience types / 3 priority personas / 7 key insights
Score Gap
The remaining score factors the greater depth of research available, and ongoing audience feedback.
Culture
Passing Score We’re delighted by our client’s awesomeness with their culture.
Impact
Passing Score We’re delighted by our client’s awesomeness with their impact.
Strategy
Out Of Scope While not in this project scope, improvement opportunities have been discussed.
Evolution
What They Had
StopMaleSuicide had a brand identity that lacked power and appeal for the market they needed to reach. They had built a reputation and so the name had brand power. A brand refresh was in order.
What We Did Together
We helped get clarity on the audience first. Then we designed a bold new masculine brand identity and style guide for the StopMaleSuicide team to use. Additionally, we designed some basic brand collateral to assist them with the execution.
How We Helped
Design Direction / Creative Direction / Complete Design
Key Outcomes
New Brand Identity / Brand Style Guide / Brand Collateral
Score Gap
The remaining score factors the ongoing culture work and brand evolution which is subject to time.
How You Can Support This Brand
If you have connections to organisations with a large male representation you can help save lives. StopMaleSuicide has a range of keynotes presentations and educational content to share with corporates, sporting or social groups who care about their men. Get in touch today and see what opportunities there are available.
stopmalesuicide.com
@StopMaleSuicide
LinkedIn
Twitter
When Everything In The Marketplace Has Changed But You, It’s Time To Rebrand.
Defining Who You Are In 3 Easy Steps:
Step 1:
Step 2:
Step 3:
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.
Brisbane: +617 3185 4070
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness. [read more]