3 Ways To Connect With The Heart Of Your Customers

Your customers are everything. They are what makes or breaks your business.

This is why understanding what they value and what causes they support is so important. Because this allows you to connect with them on a personal level and show them that you care and share in what they believe to be important.

Plus, having happy customers brings you one step closer to being a successful business!

 

But how exactly do you do that?

 

We all know there are a lot of things that can be done to keep customers happy, they include;

Replying quickly, engaging in conversation and answering questions on your social media channels.Keeping them in the loop with updates, projects and deals – always letting them know how you can help them. And inviting them to collaborate with you on content through surveys and livestream chats

The above are essentially the baseline for a good business alongside an awesome product or service.

 

But how do we push past this realm of good customer service and into the beyond where we can truly speak to the heart of our customers?

 

Well, you can do this by:

  1. Articulating your brand purpose
  2. Making your values clear
  3. Defining your impact model

 

Of course, we want to also emotionally engage them, after all the goal is to touch their hearts. And we know that we can achieve this by doing many things, for example;

Being empathetic, showing you care, letting them know that you’re fighting the same fight and gunning for the same purpose.

But if you want to delve deeper into the three points above and learn how to truly connect, then read on!

 

1. Articulate your brand purpose

 

Having a brand purpose is so important because it isn’t just the reason why you do your work. It’s so much more than that.

A brand purpose is usually a statement that shows how a company intends to change the world for the better. It helps to unite customers and culture alongside the brand in the pursuit of the same intention.

A great example would be Patagonia’s purpose “We’re in business to save our home planet.” This instantly tells us that their purpose is to help the planet and protect it. The first glance tells us that they care about the environment and their brand strives to make a difference in that realm.

This instantly attracts like-minded customers who champion the same purpose. It makes them want to join Patagonia, support them and be a part of what they do because of that affinity that they have with saving the planet.

This is why articulating your purpose is so important, because whatever it is, it has the power to touch the hearts of prospective customers and make them want to join your tribe.

 

2. Make your values clear

 

This is  something that you must do. Your core brand values are basically what makes up your North star. It is what guides you to your company’s success.

They’re the statements that define your team, who they are and why they do what they do. They form your brand personality and identity, differentiating your company from competitors. And most importantly, making you memorable and stand out to like-minded customers.

They help shape the culture and community of your brand and ensure that your team connects with one another in a meaningful way and having that connection extend to your customers.

If you’re a little stuck, feel free to take a look at ours! Each of our team members embodies these values and makes them a part of everything we do.

 

3. Define your impact model

 

In this day and age, an impact model is absolutely paramount to connecting with the heart of customers.

But what is an impact model?

To try and sum it up, it is essentially your purpose merged with your business model with a focus on creating impact. To quote our founder Luke; “It’s the way your business intentionally brings purpose to life to create positive impact.”

If you want to learn more about impact models and why your business needs one. Check out this post we wrote a few weeks back that covers all the details!

 

There we have it! Three steps that help you better connect to your customers! If you want to go even deeper and really make customers fall in love with your brand, then tune in next week for our post on some must-haves for a brand story to create sustained and positive impact!

Related Posts

Leave a Comment

Humbling Words From Awesome People

  • The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.

    Sue Lea Timely Business Solutions
  • We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.

    Susan Perry CEO CommunityGro
  • Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.

    Avril Janks Communications and Marketing Coordinator
  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We Love Helping Good People Grow Their Brands

We’re ready to help make your brand something to rave about.

Working with us is super easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together