About The Sponge

We want to be the best branding agency for the world.
The Sponge is unbent on working with brands who create positive impact in the world. It’s who we are and it’s what we do.

Our Values

Big Love, like family
Our team and clients are family. We have each other’s backs and are devoted to every member’s success.
Delightful Awesomeness
Our playfield is “outstanding”, the step above excellence, where we continuously delight by delivering that extra awesomeness.
Effectiveness over awards
We create stuff that works brilliantly, focusing on being lean and finding the simplest, quickest path.
Timeliness and Clarity
We are quick, meticulous and never rush, so our work is always on time and its awesomest.
Positive Workplay
We play our strengths with energy and have fun. Smiles and happiness are warmly reciprocated and bring positive outcomes.
Perpetuate Goodness
With gratitude we help good, purposeful businesses become better brands, both profitable and cash strapped (via our impact streams).
Profitably Abundant
Our financial vitality enables us to comfortably work in our geniuses and be the greatest possible benefit for our families, clients, communities and the world.
Obsession with improvement
Our unquenchable fascination for the better way fuels our continuous personal and professional growth.

About “Awesomeness”
We say “awesome” a lot. That is all.

The Role

Seeking A Social Media Superstar Intern

We’re looking for bright, positive, motivated humans who genuinely align with what we do here. Show us it’s you and join our team as an unpaid intern to earn valuable commercial experience, and help perpetuate goodness at the same time. 

Heck, when you show us how awesome you are and we fall in love with you, we’ll never want you to leave. That means you have an opportunity to earn yourself a fully fledged team membership, with all its perks. 

You will be working with our Chief Do-gooder Luke, and other senior members of the team, so insights will be constantly flowing.

Here’s what’s in it for you

We are not your average branding agency! While we have talented team members and take pride in delighting our clients with awesome work, we choose our clients. They must have a positive social &/or environmental impact as well as create healthy profits. This combination is what makes a truly sustainable business.

We also get to help enterprises grow who are cash strapped, via our Double the Goodness grant and Impact Karma Seed.

We believe business can be a force for good. Being an intern with us will show you the world we are shaping, and how to craft and tell impact brand stories for enterprises that do good in the world. You will feel good about every project you work on for The Sponge, and potentially for our clients.

You will also experience what it is like working for a remote business. Even with the in-person work and meetings, you’ll get familiar with our tools and the difference in communication and procedures for our remote team. This sets you up for life working from exotic locations as a digital nomad, should that be a goal.

You are expected to be the following:

  1. A good human, and a conscious consumer, who “gets” B Corp, Conscious Capitalism, 1% for the planet, B1G1 and similar ethical business models
  2. Demonstratively aligned with The Sponge purpose, impact, and values
  3. Driven, a self-starter with initiative and able to work individually

You will attend regular weekly project meetings with the Brisbane team in the CBD, and assist with client meetings and workshops on occasion.

At events/meetings we expect:

  • Positive and friendly assistance
  • Energy and willingness to own the roles required
  • Go above and beyond to make the experience “delightfully awesome” for attendees

With the team we expect you to:

  • Adopt our methodology 
  • Align behind our purpose
  • Behave inline with our values
  • Take on our brand sensibilities
  • Bring ideas to the table
  • Be open to others ideas
  • Truly collaborate (adopt the best idea)
  • Own tasks and deliver 
  • Be a good teammate

With tasks we expect you to:

  • Learn the RPM model and implement with each task
  • Be self motivated and get tasks done (without being pushed)
  • Communicate well and timely
  • Do an outstanding job with owned tasks
  • Complete the work on schedule with clear communication and respect for the team
  • Be early to speak up with questions when unclear

One on one (with leadership) we expect you to:

  • Quickly learn and adopt new knowledge and processes
  • Continuously improve
  • Contribute new ideas
  • Contribute energy
  • Be present and attentive

Skills we expect:

While this is not a professional role, we expect a degree of experience and conversational knowledge of the following platforms from a marketing perspective.

  • Social Channels:
    • Facebook
    • Insta
    • Linkedin
    • Youtube
    • Twitter
  • Bonus:
    • Tiktok
    • Snapchat
  • Design sense
    • Able to comment on what good design for social is
    • Adopt a brand style guide for social posts
  • Social media trends (conversational on current trends)
  • Proven writing skills – Suitable for the right channel (blog posts, insta captions, etc)
  • Understanding of video for social media

Your time with us

This role is for 3 months, for a minimum of 1 day per week. That includes in person meetings and working remotely. You will be working with The Sponge brand, and our community brand GoodNorth. All work will be guided by your senior creative team and only published if it is awesome (which we hope it will be). 

Sounds like you? If so, we’d like to get to know you! Send us a cover letter and complete the Challenge below.

Your Cover Letter

Here’s what we need to know:


Your Experience

  1. What’s your level of experience? Share a couple examples to demonstrate your level of experience with the various social media platforms, and what we’ve outlined…
  2. How do you organically grow social media communities?
  3. What steps do you take in planning out social media strategies? What tools do you use?
  4. Are you paying attention? Include the word energizer in the subject line of your email application.

Your Values

  1. Introduce yourself – We are a values driven company, so values alignment comes first. Pick at least 3 of our company values (at the top of the page) and tell us what it means to you and how your personal values align.
  2. What are 2 of your personal favourite Good Businesses (brands with a positive impact) and why?

Your Availability

  1. Availability for 1 in person meeting a week in Brisbane, Australia during business hours.
  2. Able to commit to up to 14 hours/week of learning and awesome work.

Our Challenge

The best way for us to see what you’re made of is a real demonstration! Are you up for the challenge?

  • Craft 3 Insta posts that are on brand for The Sponge (Include link to photo where applicable)
  • Write a Blog Post that introduces you in a way that demonstrates your spongeness.
  • Bonus: We have a YouTube channel that needs some love. Tell us what you would do to help us reach our goal of gaining 10,000 relevant subscribers in 2020.
  • Your application email subject line must include the trigger word for it to filter into our view.


If you have been nodding furiously all the way to this point – knowing that you are the awesome individual that we’re looking for, then:


  • Send us your application to wannabe@thesponge.com.au by 5pm AEST Saturday 29th February 2020 (or earlier if you are a true Superstar and want to blow us away)
  • Make sure you are thorough so we get to see your awesomeness
  • Include answers to the sections Your Experience, Your Values, Your Availability in your cover letter
  • Attach the answers to our Challenge in a separate document


We look forward to hearing from you!




The Sponge Team



N.B. The content you submit in response to this challenge is for evaluation/screening purposes only and will not be posted on any of our social media platforms.


Warning: Agencies, recruiters, spammers and incomplete applications will be ignored/deleted. Thanks for your understanding.