Hi, Luke Faccini here and in this short video I bare my soul so you can feel the place I am coming from.

Alternately you can read the post below, enjoy…

I grew up in a humble working class home in the Sydney suburb of Kingsgrove with three siblings, I the second eldest. I felt creativity was always a strength for me as I got such satisfaction from making all kinds of things, from Lego as my toy of choice as a child, through to jump ramps and forts and all manner of teenage handy work. Remember when play as a kid meant getting outside and doing stuff?

In my Tweens and Teens life got interesting to say the least, with early deaths, illnesses, and forced independence. Transformative? Yes. Positive? Not so sure. Although I would not be who I am today without all my life experiences.

Finding graphic design at 23, after spending years of adrift as barista, bartender, door to door phone contract salesman, laborer and other non-satisfying roles, was the beginning of a career for me. Do you get the feeling of goosebumps on your cheeks when you know you are where you meant to be? I felt that in design college. I was still on cruise control though.

Tipping point

When I held my daughter Annabelle, only seconds after being born, with her quietly staring up at me, with her “been here before eyes” not crying, I was entranced. I knew right then that I had to become someone, to transform my world and create a legacy that she would be proud of.

I began my transformation, feeding my mind and soul with a vast array of knowledge to evolve my spirit, my beliefs, my skills, both personally and in business.

Physically I transformed, from unhealthy, overweight smoker, to a lean mean health machine.

Mentally and Spiritually I transformed to who I am today, with strong moral and ethical conviction, and who I continue to be. Doing this meant shifting away from people and places that no longer fit. This has brought much sorrow and learnings.

It’s also enabled me to find my true love. The person I never dreamed existed. My soulmate, my twin flame in transformation. Life has such sweetness for me now I have found my wife. We don’t need each other, we choose each other. It’s a beautiful thing that I wish for everyone. Thank you Johanna, I love you.

My daughter turns 13 this year, and while it pains me to share that presently I do not see her, or my son Anthony. I have faith that over time that too will transform.

An entrepreneur at heart, I’ve been involved with many businesses, mostly in the driver’s seat, and they all focus on transformation. From weight loss where it was transforming bodies and minds for health, to The Sponge, where it’s transforming your brand and story to align with your purpose. I continue to transform the way we serve, our processes and the depth of what we do.

Lofty Goal

Transformation is my purpose, and I am determined to contribute on a mass scale. I intend to take what I know to make change where it is needed most, at the roots. My goal is 100 orphanages with farms. Teaching kids to be self sustaining and eat healthfully, counter to the global obesity epidemic, and as a result, transforming communities and 1000s of lives. I am positive there will be much transformation for me through this.

To drive this vision I am focusing solely on The Sponge and delivering brand transformations on a global scale through our new programs. By helping businesses transform, lives and communities will be transformed. That makes me get those goose bumps on my cheeks.

Thank you for allowing me to bare my soul and share my purpose. I hope in some way it transforms you. If you feel my passion then perhaps we are meant to talk. I’d love to speak to you if you are so inspired.