New Book: Impact Brand Storytelling

A How To Guide For Founders Hell-bent On Changing The World

Does your brand story create resistance, or does it resonate for your audience (and convert like crazy)?

I was compelled to write this book because I have met many great founders who too are hell-bent on changing the world. I notice a lot of them have one problem in common: They suck at brand storytelling! I’ll rephrase that more constructively. Their brand stories need structure and an impact overhaul.

Impact Brand Storytelling Is All About Real Human Connection

Human connection happens when your brand story has impact ingrained. And when it has authenticity. Helping organisations craft their impact brand story is the work that sets me on fire. My team and I choose to work with businesses that have positive social or environmental impacts. Or those who intend to, and so they come on that journey with us. And of course they should also want to grow (or generate) healthy profits.

As an agency, we can only help so many clients directly. And I want ALL founders hell-bent on changing the world to have an impact brand story that helps them achieve their goals, not hinder them. That’s why I wrote this book!

I want to show you the exact impact brand story model I developed through trial and error for The Sponge. And the same one we use with all our clients. It will help you find and tell your authentic impact brand story, anchored on a foundation that builds an awesome culture. And that gives you a tribe of die-hard fans.

I want this for you. That is what this book is for.
Warmly, Luke

Impact BrandStorytelling Book Cover

Get your copy now

Impact Brand Storytelling is available now as a Kindle version or eBook(PDF) for $6.99 for a limited time.
Print version is a little way off. If you prefer the printed word, simply join the Print Waiting List now and we will let you know when it is available.



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Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating compelling Brand Stories, including new brand names, new brand logos, rebrands, and brand strategies.
Brisbane: Level 6, 200 Adelaide Street, Brisbane QLD 4000
Sydney: 164 Burwood Rd, Concord NSW 2137
(By appointment only)
Brisbane: +617 3067 8954
Sydney: +612 8073 0528

B Corp Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness.
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