I was compelled to write this book because I have met many great founders who too are hell-bent on changing the world. I notice a lot of them have one problem in common: They suck at brand storytelling! I’ll rephrase that more constructively. Their brand stories need structure and an impact overhaul.
Human connection happens when your brand story has impact ingrained. And when it has authenticity. Helping organisations craft their impact brand story is the work that sets me on fire. My team and I choose to work with businesses that have positive social or environmental impacts. Or those who intend to, and so they come on that journey with us. And of course they should also want to grow (or generate) healthy profits.
As an agency, we can only help so many clients directly. And I want ALL founders hell-bent on changing the world to have an impact brand story that helps them achieve their goals, not hinder them. That’s why I wrote this book!
I want to show you the exact impact brand story model I developed through trial and error for The Sponge. And the same one we use with all our clients. It will help you find and tell your authentic impact brand story, anchored on a foundation that builds an awesome culture. And that gives you a tribe of die-hard fans.
I want this for you. That is what this book is for.
Impact Brand Storytelling is available now as a Kindle version or eBook(PDF) for $6.99 for a limited time.
Print version is a little way off. If you prefer the printed word, simply join the Print Waiting List now and we will let you know when it is available.
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