Brand Strategy Position Your Business as the Obvious Choice and Be Exactly Where New Customers Are Looking

A Brand Strategy Aligns Your Purpose with a Perfect Customer. Then Marketing Automation Becomes Easy.

There Are 3 Components to Nailing Your Brand Strategy:

Understanding Who You Are

Understanding Who You Are

What are your goals? Your values? Your Mission? Once we define the business you want to be, we can move you towards it.

Understanding Your Customers

Understanding Your Customers

Brands that understand the needs & wants of their customers win.

Connecting the Dots

Connecting the Dots

Information about yourself and your audience is only valuable if you know what to do with it. Luckily, we do.

This is How We Make Your Marketing Work.

We’ll find the right message, the right offer, and the right platform to reach your right buyers. Then we’ll automate your marketing to drive new business precisely at the right time, even while you sleep.

This isn’t an easy process. If it was, everyone would do it. So get a leg up on your competition. Because knowing how, when, and where to truly talk to your customers is worth the effort.

Here’s what success will look like:

  1. You’ll know exactly who you are – You’ll have a clear mission to shout from the rooftops.
  2. You’ll know exactly who to talk to – So you can stop spending hard-earned dollars on advertisments to the wrong people
  3. Your marketing will be effective – We’ll automate your systems to reach new buyers in a way that’s relevant for them.

Nailing only one or two of these components won’t cut it. You need to have all three. So let’s connect the dots between you & your audience, and find new ways to reach better customers

Let’s Plan Your Strategy.

In 3 Easy Steps, You’ll Have the Perfect Plan to Find Your Best Prospects.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

Ready to get new customers?

See What We’ve Done for Others.

Want All the Tools for Finding New Customers?

Your brand strategy package comes with lots of gadgets and nifty new tech to ensure you reach the right customers. There are a loads of tools out there, but you probably only need a few.

Some of the more popular options include:

Digital Strategy Sessions

to teach you tools that reach
your audience

Tools & System Selection
Testing

to try before you buy

One-on-one Workshops

for workflow & process review

Segmented Advertising
Platforms

including landing pages & lead nurture campaigns

Automated Lead Systems

to alleviate unnecessary grind work &
obtain new customers while you sleep

Ongoing Maintenance
& Support

if you require additional assistance after launch

Implementation & Training

to get your party started on schedule

Conversion & Maintenance
Systems

that turn visitors into repeat customers

Even if you don’t understand these terms now, you’ll be an expert soon enough. In a nutshell, these automated tools send the right message to the right people at the right time – leaving you to focus on what you do best.

We’ll Stick Around to Make Sure You Get It!

We’re not the love ‘em & leave ‘em type. Once you select your components, we’ll be as hands-on as you need us to be. While we rigorously test our work, everything you get is backed by a 60-day warranty. Any errors, bugs or miscues will be resolved with the highest priority.

And after 2 months, additional support is always available. So if you need another walk through, or want to add new campaigns, we’re here for you.

Ready to to ask a few questions? Click that blue box below.

Our Latest Thoughts on Brand Strategy

Humbling Words from Awesome People

  • The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.

    Sue Lea Timely Business Solutions
  • We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.

    Susan Perry CEO CommunityGro
  • Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.

    Avril Janks Communications and Marketing Coordinator
  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

Let’s Plan Your Strategy.

In 3 Easy Steps, You’ll Have the Perfect Plan to Find Your Best Prospects.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

Ready to get new customers?