The best organisations have the best brands. And the best brands come from the best stories.

The importance of branding simply cannot be understated. The most successful companies do not just market their services and products, they market themselves. They share their stories, their values and everything that makes them unique.

We are in the business of building those brands and telling those stories for good businesses around the globe. As a team of storytellers, strategists and brand specialists, we soak up everything that makes a team wonderfully unique and distill it into a brand that people love – creating raving fans.

We also know that storytellers are only as good as their stories, that is why we tell stories of inspiring companies that create a positive impact. And we are proud of the work we do to make those beautiful stories heard.

Our work sure is rewarding. One of those rewards is seeing that others see The Sponge as a good business too! In every way.

In fact, we have been named one of the top branding agencies in Australia by Clutch who ranked us 2nd overall, beating out more than 200 other agencies. As if that wasn’t enough to make us feel great, The Manifest, Clutch’s sister-site, featured The Sponge as one of the top branding companies in Australia.

But as much as we appreciate being acknowledged by industry authorities and analysts, that isn’t the reason we do this. One of our core values is placing effectiveness over awards. Providing excellent results to companies that give back and seeing them grow their impact – that’s the real reward.

Of course, client feedback such as, “They followed up, they delivered on time, and they were available for anything we need”, lets us know that we’re on the right path.

Thank you to all of our amazing clients who have lent us your brilliance so we could build something great. Your support means the world to us and we can’t wait to see what else you have in store to change the world.