Is marketing something that you’ve been struggling with?
You’re not alone. It doesn’t come naturally, and there is a simple framework you can learn to help end that struggle.
Our purpose is to help Good Businesses do more good (through awesome branding and storytelling!). That’s what we are passionate about!
And we want to make this accessible to purposeful businesses and organisations who do not yet have the budget they wish they had.
The purpose of our grant is to perpetuate goodness where budgets are constrained. Often that is right at the coalface, where real, positive impact happens.
Our Double the Goodness Grant is pretty simple. For every dollar you invest in your branding or marketing services through us, we double it in kind, up to a maximum of $10,000 (and limited to services). So your $1000 gets you $2000 in awesomeness. Your $10,000 gets you $20,000. And anything in between.
We launched our grant mid 2018, with the aim to give up to $20,000 a year in matching funds per year.
Every quarter, we renew our available funds, to help as many Good Businesses as possible.
The Sponge is a full service purposeful branding agency, with a digital tilt. We like to start with the heart of a brand, your purpose, impact and values, then work outward from that.
That usually flows in the following Impact Brand Story process:
You may have some of these nailed, and kudos to you if you do! Let us know where you feel we can provide most value and we will accommodate. Check out our services to find out more about what we can do!
First, apply!
Our application form will help you tell us all about you and your business/organisation, how you create positive impact, and how you would like us to help you (amongst other things we need to know).
It’s a relatively simple process.
We then evaluate your application
Our team will review your application and will approve it if we’re a fit. It will typically require a brief phone call to get aligned.
We will be looking to understand the following:
Positive Impact: if you are to succeed, how much difference will it make?
Viability: does what you propose make financial sense? Are we confident this is an impactful use of funds?
Partnership Fit: Are we a fit to work together? Can we have a truly collaborative working relationship?
Passion: Does what you propose spark the passion of our team? Is it something we align with in purpose and/or values? Will we have fun and feel energised working on it?
Leadership Buy-in: Is there complete buy in from your leadership team? What possible objections or rejections could be raised to the work produced?
Each project completed with our grant winners holds the same high quality standards and dedication from our team as our regular clients do. We cater to the needs of each individual brand, honouring the unique snowflakes that they are, and choosing from the variety of services we offer.
Have a look at some of the world-changing work we’ve proudly done so far: