Everything You Need to Know about Rebranding Your Business Starts Here
It’s time to evolve
You’ve grown. You’ve changed. Your business has matured and your old mission statement has become obsolete. And your customers have changed, too. Now they want to work with companies who support their values.
It’s your job to bring the company up to date.
You need to realign your purpose, give your staff a mission, and cut the risk of being outpaced by your competition. Because you deserve to win.
That, my friend, is where we come in.
A rebrand is a tear-it-down-and-build-it-better, dud-to-stud, messaging makeover. it’s much more than a new logo. It’s a top-down, bottom-up brand overhaul of your Purpose, Values, and Brand Story.
And we’ll guide you through every step of the process.
“I cannot recommend The Sponge’s services enough if you are looking for a strong presence, creative thinking and high quality branding.”
Mark Capelin, Tribe Social Fitness
When Everything in the Marketplace Has Changed but You, It’s Time to Rebrand.
Defining Who You Are in 3 Easy Steps:
Step 1:
Step 2:
Step 3:
Let’s Write Your New Story
Rebranding is intense, but you’ll come out knowing who you are, what you stand for, and how to position your values and purpose.
We’ll create a detailed plan for you, including:
- Market Research & Customer Analysis – to identify your ideal customer (and stop wasting money on the wrong ones)
- Brand Workshops – to help your team understand your newly defined path
- Purpose, Values & Promise Realignment – to figure out your “why”
- Brand Strategy & Direction – to guide future decisions and keep you on the right track
- Key Messaging & Brand Positioning – to discover which unique values set you apart from competition
- Design Concepts (Naming, Logos, Signage, Website Etc.) – To complete your look, bottom to top
A rebrand writes your company storybook and puts you on a path towards happily ever after. And the first step is right here.
Is Now the Right Time to Rebrand?
There are only a few occasions we recommend a full overhaul. They include:
- Ownership Changes
- Maturation of Business
- Expansion into New Markets or Geography
- Change in Direction
- Merger, Acquisition, or Spin Off
- Legal or Reputational Damage
- Overwhelming Success of a Sub-brand
Put simply, when your branding creates confusion, it’s time to make a change.
Not sure if you need a rebrand or a less-intensive refresh? We’ll point you in the right direction during your free consultation.
Humbling Words From Awesome People
When Everything in the Marketplace Has Changed but You, It’s Time to Rebrand.
Defining Who You Are in 3 Easy Steps:
Step 1:
Step 2:
Step 3:
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.
Brisbane: +617 3185 4070
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness. [read more]