Rebranding Make Your Branding Unmistakably Clear — and Become the Business Everybody Loves

Everything You Need to Know about Rebranding Your Business Starts Here

It’s time to evolve

You’ve grown. You’ve changed. Your business has matured and your old mission statement has become obsolete. And your customers have changed, too. Now they want to work with companies who support their values.

It’s your job to bring the company up to date.

You need to realign your purpose, give your staff a mission, and cut the risk of being outpaced by your competition. Because you deserve to win.

That, my friend, is where we come in.

A rebrand is a tear-it-down-and-build-it-better, dud-to-stud, messaging makeover. it’s much more than a new logo. It’s a top-down, bottom-up brand overhaul of your Purpose, Values, and Brand Story.

And we’ll guide you through every step of the process.

“I cannot recommend The Sponge’s services enough if you are looking for a strong presence, creative thinking and high quality branding.”

Mark Capelin, Tribe Social Fitness

When Everything in the Marketplace Has Changed but You, It’s Time to Rebrand.

Defining Who You Are in 3 Easy Steps:

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

Let’s Write Your New Story

Rebranding is intense, but you’ll come out knowing who you are, what you stand for, and how to position your values and purpose.

We’ll create a detailed plan for you, including:

  • Market Research & Customer Analysis – to identify your ideal customer (and stop wasting money on the wrong ones)
  • Brand Workshops – to help your team understand your newly defined path
  • Purpose, Values & Promise Realignment – to figure out your “why”
  • Brand Strategy & Direction – to guide future decisions and keep you on the right track
  • Key Messaging & Brand Positioning – to discover which unique values set you apart from competition
  • Design Concepts (Naming, Logos, Signage, Website Etc.) – To complete your look, bottom to top

A rebrand writes your company storybook and puts you on a path towards happily ever after. And the first step is right here.

Projects We’ve Done

Is Now the Right Time to Rebrand?

There are only a few occasions we recommend a full overhaul. They include:

  • Ownership Changes
  • Maturation of Business
  • Expansion into New Markets or Geography
  • Change in Direction
  • Merger, Acquisition, or Spin Off
  • Legal or Reputational Damage
  • Overwhelming Success of a Sub-brand

Put simply, when your branding creates confusion, it’s time to make a change.
Not sure if you need a rebrand or a less-intensive refresh? We’ll point you in the right direction during your free consultation.

The Sponge Exists to Help You Make Your Rebrand Perfect

Rebranding makes you a celebrity – and we’re your entourage. We’re the rebranding agency that will pull you out of your polycotton business suit and slide you into a sexy pair of (work-appropriate) skinny jeans. We don’t stop until you have an identity you’re proud of, and a story that represents who you really are. One that tells your customers about the culture you’ve built, the products you’ve created, and the community you serve.
You’ll get a brand story that makes people want to pull up a chair and discuss it during book club.

This will help you identify the full scope of your project. Then we can work to define your purpose, your values, and what makes you different.
And we’ve got additional resources too, – like a 5-point checklist to make sure you’re telling the right story. So, click here to make your inbox a comprehensive (but not too overwhelming) library of branding.
You’ll quickly become the smartest rebrander in the room.
Well, until we walk in, anyway! #Humblebrag

Our Latest Thoughts on Rebranding

Humbling Words From Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We Love Helping Good People Grow Their Brands