Rebranding Stop Losing Sales Due to Confusion about Your Brand

We’re ready to help make your brand something to rave about.

Working with us is super easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

Sometimes you just need to rebuild. You need to tear your look, feel and messaging down to the studs, and start over. Because you’ve grown. You’ve had changes. You’ve matured as a business, and your dusty old mission statement has become obsolete.
When everything in the marketplace has changed but you, it’s time to rebrand.

We Love Helping Good People Grow Their Brands

Rebranding Is Your Chance to Tell Your Story to the World. Again!

A rebranding strategy isn’t just a new website and a catchy tagline. Rebranding a business is a full break-it-down-and-build-it-better company makeover. It’s a complete redefinition of who you are and what you stand for, resulting in a new cause, a stronger promise and a genuine purpose for your business.
You plant your flag. You declare your values and march forward with commitment. Your employees become patriots, your customers turn into supporters, and you evolve as a responsible business (and Kumbaya plays faintly in the background as you walk).

“I cannot recommend The Sponge’s services enough if you are looking for a strong presence, creative thinking and high quality branding.”


Mark Capelin, Tribe Social Fitness

Rebranding a Company Is Massive

You’re essentially taking a sledgehammer to your identity. Don’t worry, we’ll help you rebuild it. And we promise you, you’ll love it (so will your customers). But you need to know that rebranding is resource intensive. Especially in the early stages.
A full rebranding process includes (but is not limited to):

  • Market & Customer Research & Analysis
  • Brand Workshops
  • Purpose, Values & Promise Realignment
  • Brand Strategy & Direction
  • Key Messaging & Brand Positioning
  • And That’s All Before the Design Concepts (Naming, Logos, Signage, Website Etc.)

Just imagine the finish, though. You will have purpose.
Looking for something less intensive?

Projects We’ve Done

When Is the Right Time to Rebrand?

There are only a few occasions when we recommend breaking out the heavy machinery. Opportunities for a full rebrand include:

  • Ownership Changes
  • Maturation of Business
  • Expansion into New Markets or Geography
  • Change in Direction
  • Merger, Acquisition, or Spin Off
  • Legal or Reputational Damage
  • Overwhelming Success of a Sub-brand

Put simply, when your branding creates confusion, it’s time to make a change.
That’s where we come in.

The Sponge Exists to Help You Make Your Rebrand Perfect

Rebranding makes you a celebrity – and we’re your entourage. We’re the rebranding agency that will pull you out of your polycotton business suit and slide you into a sexy pair of (work-appropriate) skinny jeans. We don’t stop until you have an identity you’re proud of, and a story that represents who you really are. One that tells your customers about the culture you’ve built, the products you’ve created, and the community you serve.
You’ll get a brand story that makes people want to pull up a chair and discuss it during book club.

This will help you identify the full scope of your project. Then we can work to define your purpose, your values, and what makes you different.
And we’ve got additional resources too, – like a 5-point checklist to make sure you’re telling the right story. So, click here to make your inbox a comprehensive (but not too overwhelming) library of branding.
You’ll quickly become the smartest rebrander in the room.
Well, until we walk in, anyway! #Humblebrag

Our Latest Thoughts on Rebranding

Humbling Words From Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We Love Helping Good People Grow Their Brands

We’re ready to help make your brand something to rave about.

Working with us is super easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together