Sometimes you just need to rebuild. You need to tear your look, feel and messaging down to the studs, and start over. Because you’ve grown. You’ve had changes. You’ve matured as a business, and your dusty old mission statement has become obsolete.
When everything in the marketplace has changed but you, it’s time to rebrand.
A rebranding strategy isn’t just a new website and a catchy tagline. Rebranding a business is a full break-it-down-and-build-it-better company makeover. It’s a complete redefinition of who you are and what you stand for, resulting in a new cause, a stronger promise and a genuine purpose for your business.
You plant your flag. You declare your values and march forward with commitment. Your employees become patriots, your customers turn into supporters, and you evolve as a responsible business (and Kumbaya plays faintly in the background as you walk).
You’re essentially taking a sledgehammer to your identity. Don’t worry, we’ll help you rebuild it. And we promise you, you’ll love it (so will your customers). But you need to know that rebranding is resource intensive. Especially in the early stages.
A full rebranding process includes (but is not limited to):
Just imagine the finish, though. You will have purpose.
Looking for something less intensive?
There are only a few occasions when we recommend breaking out the heavy machinery. Opportunities for a full rebrand include:
Put simply, when your branding creates confusion, it’s time to make a change.
That’s where we come in.
Rebranding makes you a celebrity – and we’re your entourage. We’re the rebranding agency that will pull you out of your polycotton business suit and slide you into a sexy pair of (work-appropriate) skinny jeans. We don’t stop until you have an identity you’re proud of, and a story that represents who you really are. One that tells your customers about the culture you’ve built, the products you’ve created, and the community you serve.
You’ll get a brand story that makes people want to pull up a chair and discuss it during book club.
This will help you identify the full scope of your project. Then we can work to define your purpose, your values, and what makes you different.
And we’ve got additional resources too, – like a 5-point checklist to make sure you’re telling the right story. So, click here to make your inbox a comprehensive (but not too overwhelming) library of branding.
You’ll quickly become the smartest rebrander in the room.
Well, until we walk in, anyway! #Humblebrag
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.Sydney Massage Time Pty Ltd
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.InfoGenesis Pty Limited
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.Hoax Speaker
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.Wesfarmers Industrial and Safety
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.Tribe Social Fitness
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.Complete Health Chiropractic
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.William, Thyme & Prophet / Report Factory
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.NSW Department of Education
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.Crescent Wealth
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!Claytan Australia
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.JHA Engineers
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.BONT
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.Richardson & Wrench Willoughby
Love their vision, love their work and mostly love the team!Claytan Australia
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.Enth° Projects
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.The Fortune Institute
Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.Insolvency Options