Founded in 2001, Sponge is a branding agency and consultancy led by Luke Faccini. We help purpose-led and purpose-curious business owners with growing teams rebrand and build brands that are good for the world. From brand strategy and naming to rebrands, refreshes, and identity systems, we’ve got you covered.
We’re fanatics about culture and impact. Through our client work and our Business for Good initiatives via the GoodNorth community, we strive to create real, positive impact together.