Next Generation Family Business Owner Survey 2020

Help Us Understand You
To Win $30,375 in Prizes!

Be Heard. Win Big!

If you’ve recently taken the wheel of your family business, or soon will, then this is your opportunity to have a say in shaping the landscape for your business, and businesses just like yours. And there’s a huge upside for you.

We’re passionate about family business and we need your help to understand the priorities for the new generation of family business leaders today.

To tempt you to participate we’ve put together a huge prize pool. Because your voice matters and maybe you need a little more incentive than a chance to win yet another iPad (I know I do!).

All you need to do is complete a simple survey, which takes on average 9 mins. How good is that for an upside?

We will be publishing a report from what we learn. Our goal is to share it with all those who serve family businesses, so they can serve you better.

Your voice does matter. I invite you to share it in this survey, and thank you for helping us shape the future for family businesses.

Warmly, Luke

Here’s How It Works

Step 1:

Step 1:

Do the Survey

It will take you less than 9 mins.

Step 2:

Step 2:

Enter the Comp

Tell us why you ought to win.

Step 3:

Step 3:

Win Prizes & Revel!

Be an ElectroMagnetic Brand and thrive!

9 Minutes of Your Time – Win This Major Prize

An ElectroMagnetic Brand Refresh Package Valued at A$16,500

An ElectroMagnetic Brand is one that effortlessly pulls awesome people to your business. That means more of the right kind of clients and team members, sticking with you for good! How sweet would business be then? That’s what we want for all our clients.

The Sponge ElectroMagnetic Brand Refresh Grand Prize

OR If you love your brand and believe it doesn’t need a refresh, then you can win an ElectroMagnetic Brand Marketing Strategy instead. Same package value, same foundational work, with emphasis on driving engagement and generating greater positive impact and profit.

ElectroMagnetic Brand Method

What to Expect From an ElectroMagnetic Brand Refresh by The Sponge:

  • Compound growth of customers who can’t shut up about you
  • A more highly engaged and productive team
  • Unshakable confidence and pride in your brand

This is a national level brand refresh package which includes:

  • ElectroMagnetic brand foundation workshop
  • Values assessment & team values alignment workshop
  • Core story development
  • Visual brand refresh
  • Essentials brand style guide

More Chances to Win – $13,875 in Runner Up Prizes!

  • 1 x modcomMS® IMPACT strategy workshop [ Underground Communications ]: 3 x 2 hr Online sessions – valued at A$5,500
  • 1 of 5 ElectroMagnetic Brand Strategy Workshops [ The Sponge ]: 30 min Discovery Session + 2 hr Online Strategy Session – valued at A$1,575 each
  • 1 of 5 Amazon Giftcards valued at A$100 each
  • Every participant gets a copy of the book: Impact Brand Storytelling – A how to guide for businesses hell-bent on changing the world.

Plus Our Book FREE for
ALL Participants

A how to guide for founders & leaders hell-bent on
changing the world. Your gift for participating.

Plus an ElectroMagnetic
Brand Scorecard
for ALL Participants

ElectroMagnetic Brand Method

Measure your brand’s people pulling power for free, and get a 25 page report as well as a gift. You’ll get instant access after you submit your survey response.

ElectroMagnetic Brand Method

Here’s Why We Are Doing This Survey

After analyzing the last 20 years of clients we’ve worked with, it became clear to us that we love helping second+ generation business owners transform their brands. Research then opened up a new and exciting world of family business. A surprise to us, because we hadn’t looked at the world through that lens before (but clearly not to those well entrenched in the space).

Our experience tells us purpose is more important now than ever before, and we have plenty of other ideas we want to validate and share with the market. There have been some great reports produced, but none answer these for us.

We need to go deeper for insights. So what better way is there than to conduct a survey to measure the collective pulse of multi-generational family businesses? We get to hear directly from you about your biggest challenges and priorities today in your business.

We get to understand you better, so we can serve you better, individually and as a collective. The opinion you share will make sure of that. It will become the report we share with the world. For that we are grateful.

Here’s How It Works

Step 1:

Step 1:

Do the Survey

It will take you less than 9 mins.

Step 2:

Step 2:

Enter the Comp

Tell us why you ought to win.

Step 3:

Step 3:

Win Prizes & Revel!

Be an ElectroMagnetic Brand and thrive!

Who We Are

The Sponge is an Australian Branding agency that opened its doors way back in 2001. We’ve been helping businesses transform and grow their brands since then, and learned first hand what it takes to build a brand.

After our purpose moment in 2015 we imploded the business and rebuilt it again as a purpose and values led organisation. Since then choosing to work exclusively with businesses that have a positive impact in the world (or the intent to do so with us), as well as an awesome product or service.

We specialise in helping second+ generation business owners rebrand with purpose. We love the aha moment when our clients’ realise they can be their good human self through their business and prosper on multiple levels. A recent rebrand helped our client double their revenue of from 4 to 8 mil in under 12 months.

We believe in walking the talk, so we’re proudly B Corp Certified and advocates in the good business community.

The Sponge Family Business Advisor Member B Corp Certified

With Thanks to our Amazing Communications Partner

Underground Communications Logo