Next Generation Business Owner Survey 2020

Help Us Understand You
To Win $30,375 in Prizes!

Win Your Choice Of Major Prize

The Sponge ElectroMagnetic Brand Refresh Grand Prize

ElectroMagnetic Brand Refresh – valued at 16,500

Turn up your brand’s pulling power with an ElectroMagnetic Brand Refresh.

ElectroMagnetic Brand Strategy – valued at 15,750

Turn up your brand’s pulling power with an ElectroMagnetic Brand Strategy.

$5,000 Cash & Impact

Win a handy cash boost and feel good knowing that you’re helping others in need.

Turn up your brand’s pulling power with an ElectroMagnetic Brand Refresh. An ElectroMagnetic Brand is one that effortlessly pulls awesome people to your business. That means more of the right kind of clients and team members, sticking with you for good! How sweet would business be then? That’s what we want for all our clients.

What you can expect from an ElectroMagnetic Brand Refresh:

  • Compound growth of customers who can’t shut up about you
  • A more highly engaged and productive team
  • Unshakable confidence and pride in your brand

This national level brand refresh package starts with our proprietary ElectroMagnetic Brand foundational work. The result is a realigned and clearly articulated brand story that resonates with your people and market today. It culminates with a visual refresh of your brand identity (logo, typography, colours etc) to help communicate the updated brand story.

This package includes:

  • ElectroMagnetic brand foundation executive team workshop (online)
  • Values assessment & team values alignment workshop
  • Core story development
  • Visual brand refresh (including logo, typography, colours etc)
  • Essentials brand style guide

Our goal is for all clients to gain the ultimate fulfilment from their work life. That means healthy profit and massive positive impact, with the most awesome company culture. That only comes from developing an ElectroMagnetic Brand.

Turn up your brand’s pulling power with an ElectroMagnetic Brand Strategy. An ElectroMagnetic Brand is one that effortlessly pulls awesome people to your business. That means more of the right kind of clients and team members, sticking with you for good! How sweet would business be then? That’s what we want for all our clients.

What you can expect from an ElectroMagnetic Brand Strategy:

  • Compound growth of customers who can’t shut up about you
  • A more highly engaged and productive team
  • Unshakable confidence and pride in your brand

This national level brand strategy starts with our proprietary ElectroMagnetic Brand foundational work. The result is a realigned and clearly articulated brand story that resonates with your people and market today. It culminates with a brand strategy and timeline that helps you make your updated story prolific. With all our work, emphasis is placed on driving engagement and generating greater positive impact and profit.

This package includes:

  • ElectroMagnetic brand foundation executive team workshop (online)
  • Values assessment & team values alignment workshop
  • Core story development
  • ElectroMagnetic Brand Analysis of all current brand & marketing collateral
  • Brand Strategy

Our goal is for all clients to gain the ultimate fulfilment from their work life. That means healthy profit and massive positive impact, with the most awesome company culture. That only comes from developing an ElectroMagnetic Brand.

Win a handy cash boost and feel good knowing that you’re helping others in need.

Choosing this as your prize, you will receive $2,500 on a prepaid VISA card to spend as you like. Hopefully something meaningful for your business, family, or community.

The Sponge is all about helping people find the ultimate fulfilment at work, so they can live their lives to the max. Our work helps business owners realise the true potential of their brand and the lifestyle they dream of. And it unlocks the full potential of every team member. Happier people at work, means happier homes, and happier communities.

The matching $2,500 will be donated on your behalf to help cash strapped organisations gain this ultimate fulfilment, and benefit their communities too. We partner with amazing organisations including StartSomeGood, Nesst and KIVA to deliver help where it is needed most. And through our Double the Goodness grant we directly help growing impact organisations become ElectroMagnetic Brands.

So celebrate with something special for you, and know you’ve helped others.

More Chances to Win – $13,875 in Runner Up Prizes!

  • 1 x modcomMS® IMPACT strategy workshop [ Underground Communications ]: 3 x 2 hr Online sessions – valued at A$5,500
  • 1 of 5 ElectroMagnetic Brand Strategy Workshops [ The Sponge ]: 30 min Discovery Session + 2 hr Online Strategy Session – valued at A$1,575 each
  • 1 of 5 Visa prepaid Giftcards valued at A$100 each
  • Every participant gets a copy of the book: Impact Brand Storytelling – A how to guide for businesses hell-bent on changing the world.

Be Heard. Win Big!

If you’ve recently taken the wheel of a business with a multiple employees, or soon will, then this is for you. It’s an opportunity for you to have a say in shaping the landscape for your business, and businesses just like yours. And there’s a huge upside for you.

Because we’re passionate about good businesses that provide real opportunities for Australians to thrive. Now we need your help to understand the priorities for the new generation of business leaders today. We will be publishing a report from what we learn.

To tempt you to participate we’ve put together a huge prize pool. Because your voice matters. And maybe you need a little more incentive than a chance to win yet another iPad (I know I do!).

All you need to do is complete a simple survey. How good is that for an upside?

Here’s How It Works

Step 1:

Step 1:

Do the Survey

Share your opinion

Step 2:

Step 2:

Enter the Comp

Tell us why you ought to win.

Step 3:

Step 3:

Win Prizes & Revel!

Be an ElectroMagnetic Brand and thrive!

Plus Our Book FREE for
ALL Participants

A how to guide for founders & leaders hell-bent on
changing the world. Your gift for participating.

Plus an ElectroMagnetic
Brand Scorecard
for ALL Participants

ElectroMagnetic Brand Method

Measure your brand’s people pulling power for free, and get a 25 page report as well as a gift. You’ll get instant access after you submit your survey response.

ElectroMagnetic Brand Method

Here’s Why We Are Doing This Survey

After analyzing the last 20 years of clients we’ve worked with, it became clear to us that we love helping second+ generation business owners transform their brands. Research then opened up a new and exciting world of family business. A surprise to us, because we hadn’t looked at the world through that lens before (but clearly not to those well entrenched in the space).

Our experience tells us purpose is more important now than ever before, and we have plenty of other ideas we want to validate and share with the market. There have been some great reports produced, but none answer these for us.

We need to go deeper for insights. So what better way is there than to conduct a survey to measure the collective pulse of multi-generational family businesses? We get to hear directly from you about your biggest challenges and priorities today in your business.

We get to understand you better, so we can serve you better, individually and as a collective. The opinion you share will make sure of that. It will become the report we share with the world. For that we are grateful.

Here’s How It Works

Step 1:

Step 1:

Do the Survey

Share your opinion

Step 2:

Step 2:

Enter the Comp

Tell us why you ought to win.

Step 3:

Step 3:

Win Prizes & Revel!

Be an ElectroMagnetic Brand and thrive!

Who We Are

The Sponge is an Australian Branding agency that opened its doors way back in 2001. We’ve been helping businesses transform and grow their brands since then, and learned first hand what it takes to build a brand.

After our purpose moment in 2015 we imploded the business and rebuilt it again as a purpose and values led organisation. Since then choosing to work exclusively with businesses that have a positive impact in the world (or the intent to do so with us), as well as an awesome product or service.

We specialise in helping second+ generation business owners rebrand with purpose. We love the aha moment when our clients’ realise they can be their good human self through their business and prosper on multiple levels. A recent rebrand helped our client double their revenue of from 4 to 8 mil in under 12 months.

We believe in walking the talk, so we’re proudly B Corp Certified and advocates in the good business community.

The Sponge Family Business Advisor Member B Corp Certified

With Thanks to our Amazing Communications Partner

Underground Communications Logo