We're Hiring!

About The Sponge

We want to be the best branding agency for the world.
The Sponge is unbent on working with brands who create positive impact in the world. It’s who we are and it’s what we do.

Our Culture & Values

A company’s culture is only as strong as its purpose and values. As big believers of this (and as guides for our clients in articulating theirs), our day to day decisions are directed by our values. We celebrate team members who exemplify these values. And we relish the opportunity to hear stories from you, our potential new awesome team mate, about how they resonate for you.

Our Purpose

To Help All Brands Be Good for the World.

Our Values

Genius at Play
Our insatiable curiosity for better compels us to incite the genius in every tribe member to play, generating funergy, and producing delightful awesomeness.
Perpetuate Good Business
With gratitude we strive to help all good, purposeful businesses become better brands, ingraining positive impact, healthy profits and awesome culture.
Big Love, Like Family
Our tribe is our family. It includes our team, clients and the greater community. We’re devoted to the success of our tribe, collectively and individually.

Sponge Values Glossary
Word selection is everything! We have been deliberate about every single one! The goal is to be as succinct and meaningful as possible. The following is how we define specific words so we are all on the same page.
Genius: The active state where we’re most in natural flow (as individuals). It’s where we produce the highest value, and are most energized.
Play:In choosing positive emotional states such as curiosity that we can be our most creative. It’s from this state that work becomes play, and is more enjoyable for all.
Better: Positive improvement, either by sporadic steps or perpetually increasing.
Funergy: This is simply the fusion of fun and energy, born from work that is fun and energizing!
Ingraining:Fixing deeply into an organisation, so as not easily undone.

About “Awesomeness”
We say “awesome” a lot. That is all.

The Role

Seeking a Brand Strategy & Naming Legend

Do you want to make the world a better place? And work from almost anywhere in the world?

Our remote team is looking for another team member – an awesome, well seasoned Brand Strategist with Naming skills  – who will help us with our purpose: to help all brands be good for the world.

We have a steady stream of impactful brands from across the globe who are in need of naming or renaming. So we need another creative mind that is experienced and capable of crafting powerful, meaningful brand names.

Let’s see if you’re a good fit for our team:

  1. Our purpose and values fit you like a glove.
  2. You love brand strategy, positioning and the power it holds.
  3. You are an unstoppable literary creative ideas machine. Words are your zone of genius.
  4. You can craft meaningful, international names that span language and culture barriers.
  5. You are adept at eliminating names and concepts that are ripe for conflicts. 
  6. You are a brand storyteller, able to create a platform, position and content strategy for a business or product that sets them apart.
  7. You’re an excellent communicator, both verbally and in writing. 
  8. You’re quick and comfortable with learning new tools/systems.
  9. You have impeccable attention to detail.
  10. Bonus points if you can direct artwork (and are good at it!).

Sounds like you? If so, we’d like to get to know you! Send us a cover letter following the instructions below. 

Your Cover Letter

Here’s what we need to know:


Your Experience

  1. What’s your level of experience? Share some specific examples that demonstrate how you’re a good fit for the role (refer to the points in the section above).
  2. What steps do you take in name development?
  3. How do you ensure that your ideas are registerable, ownable and conflict free?
  4. Are you paying attention? Include the word desirous in the subject line of your email application.

Your Values

  1. Introduce yourself – We are a values driven company, so values alignment comes first. Pick at least 3 of our company values (at the top of the page) and tell us what each means to you and how your personal values align.
  2. What are 2 of your personal favourite Good Businesses (brands with a positive impact) and why.

Your Availability

  1. Confirm your availability for virtual meetings during Brisbane, Australia business hours.
  2. Confirm you are able to commit to up to 20 hours/week of awesome work.


  1. Tell us what are your expectations are (hourly and/or daily rate). 

What Else to Expect

After sending your application, if your cover letter shines through, we will invite you to an interview to see if we’re a true fit.

Don’t worry, if you are to be our next awesome team member, this will be a breeze for you!


If you have been nodding furiously all the way to this point – knowing that you are the awesome individual that we’re looking for, then:


  • Send us your application to wannabe@thesponge.com.au 
  • Make sure you are thorough so we get to see your awesomeness
  • Include answers to the sections Your Experience, Your Values, Your Availability and Remuneration in your cover letter


We look forward to hearing from you!




The Sponge Team



Warning: Agencies, recruiters, spammers and incomplete applications will be ignored/deleted. Thanks for your understanding.