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Renaming You’ve Got Only One Chance to Make a Great First Impression

Well, that’s not entirely true. Renaming creates an opportunity to re-introduce yourself.
Listen, we understand this is a big decision. There may be a story or a personal connection with your name – but do your customers know that? And do they really care? Because people judge, ya know?
And your name may be holding you back.
But a strong monicker puts your best foot forward.

We Love Helping Good People Grow Their Brands

Here Are 7 Reasons Why You Should Strongly Consider Renaming Your Brand

  1. Make it undeniable that a monumental shift has occurred in your organisation. Not just a new logo, but something huge.
  2. You’ll make a stronger impression with your next best client. Goodbye, Norma Jean, hello, Marilyn Monroe.
  3. Attract the next caliber of clientele who may be associating you with a lower tier or old offer.
  4. Distinguish yourself in search results and reopen doors with lost customers.
  5. Refresh your marketing and create more powerful ads. Maybe check out that Twitter thing.
  6. Instill confidence among your staff that you’re all moving in the right direction.
  7. You get a new story to tell and can remind customers that they’re working with the right company – yours.

Does This Decision Feel Hard?

We get it. It was probably hard breaking up with your AOL email address, too. Or retiring your old high school varsity jacket. But it was making you look like a VHS guy in a DVR world – and once you made the change, life got better. And people stopped snickering behind your back.
So just remember that.
Here’s what our customers have to say about the renaming process:

“I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.”


Annette Wright, InfoGenesis Pty Limited

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