Renaming When Your Name Gives People the Wrong Impression, It’s Time to Consider a Change.
(And It’s Going to Be Easier than You Think.)

Don’t Let an Outdated Name Hold You Back

Changing names feels like a big decision. It’s personal, just like your old Hotmail address. But losing a name that confuses people or sounds out of date helps you more than it hurts. And your customers will adapt fast. Especially when they hear how perfect it sounds.

We’ll help you put your best foot forward. We do it all the time.

“I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.”


Annette Wright, InfoGenesis Pty Limited

If You’re Not the Same Brand You Once Were, You Should Tell the World.

Here Are 7 Reasons You Should Strongly Consider Renaming Your Brand:

  1. Make it undeniable that a monumental shift has occurred in your organisation. Not just a new logo, but something huge.
  2. Create a stronger impression with your next best client. Goodbye, Norma Jean. Hello, Marilyn Monroe.
  3. Attract the next caliber of clientele who may be associating you with a lower tier or old offer.
  4. Distinguish yourself in search results and reopen doors with lost customers.
  5. Refresh your marketing and create more powerful ads. Maybe check out that Twitter thing.
  6. Instill confidence among your staff that you’re all moving in the right direction.
  7. Give yourself a new story to tell customers and remind them they’re working with the right company – yours.

Here’s the Plan:

We’ll spend several weeks researching, vetting, and testing names in multiple formats. And we’ll share our thoughts with you about staying close or straying from your current name. Curious what we have to say?

Working with Us Is Super Easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

And When We’re Done…

You’ll have a name with gravitas. One that makes sense and feels in-tune. You’ll see firsthand how a new identity can revitalize your business—and you’ll align with your purpose

Ready to make a great first impression?

Our Latest Thoughts on Renaming

Humbling Words from Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

Here’s the Plan:

We’ll spend several weeks researching, vetting, and testing names in multiple formats. And we’ll share our thoughts with you about staying close or straying from your current name. Curious what we have to say?

Working with Us Is Super Easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together