The right name can help your business. A bad one will definitely hurt it. And there’s a lot to consider that might easily slip past the untrained eye. Because sometimes what looks good in one medium might not work in another.
Take for instance, speedofart.com
This won’t happen to you, though.
Not if you let us help
Can we assume you’ve Googled: “How to name a business?”
It’s OK! Everyone does.
But you’re not going to find your name that way. At least, not a good one.
Our company and product naming process includes several intense weeks of research, involving international vetting and a search of available web domains. And there’s a science that goes into naming.
Is it distinctive? Is it memorable? Is it better than something you’d get from an online name generator?
This may sound like fun, but trust us, it’s a lot of work. Lucky for you, we’ve been doing this for a long time. We’ve put in 15 years of research and we know what converts. We’re nerdy like that!
The Sponge has helped several great brands find their calling. We start with your vision and bring it to life – conducting interviews, analyzing trends, and studying your competitive landscape. You can be as unique and different as you want to be
Because it’s going to be yours forever. So why not let the experts help you get it right?
Getting it right means painting a clear picture of what it’s like to work with you.
A good name will:
We’re big fans of taking risks. But when it comes to naming a business, the stakes are too high.
Let our data do the work!