Let's Give You A Name With Gravitas And Create Raving Fans for Your Business

We’re ready to help make your brand something to rave about.

Working with us is super easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

The right name can help your business. A bad one will definitely hurt it. And there’s a lot to consider that might easily slip past the untrained eye. Because sometimes what looks good in one medium might not work in another.
Take for instance, speedofart.com
This won’t happen to you, though.
Not if you  let us help

We Love Helping Good People Grow Their Brands

Careful, or Your Name Might Sound like Pschitt!

(Pschitt is an actual French soda)

Can we assume you’ve Googled: “How to name a business?”
It’s OK! Everyone does.
But you’re not going to find your name that way. At least, not a good one.
Our company and product naming process includes several intense weeks of research, involving international vetting and a search of available web domains. And there’s a science that goes into naming.
Is it distinctive? Is it memorable? Is it better than something you’d get from an online name generator?
This may sound like fun, but trust us, it’s a lot of work. Lucky for you, we’ve been doing this for a long time. We’ve put in 15 years of research and we know what converts. We’re nerdy like that!
The Sponge has helped several great brands find their calling. We start with your vision and bring it to life – conducting interviews, analyzing trends, and studying your competitive landscape. You can be as unique and different as you want to be

Projects We’ve Done

Get a Name With Gravitas

Because it’s going to be yours forever. So why not let the experts help you get it right?
Getting it right means painting a clear picture of what it’s like to work with you.
A good name will:

  • Be Distinctive in the Marketplace & Work in All Formats
  • Make Your Competition Say, “Damn, We Should Have Thought of That!”
  • Look Awesome on a Business Card
  • Not Sound like a Foreign Word for Bowel Movements

We’re big fans of taking risks. But when it comes to naming a business, the stakes are too high.
Let our data do the work!

Our Latest Thoughts on Naming

Humbling Words From Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We Love Helping Good People Grow Their Brands

We’re ready to help make your brand something to rave about.

Working with us is super easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together