Brand Name CreationLet’s Give You a Name with Gravitas

The Right Name Can Grow Your Business. The Wrong One Will Definitely Hurt It. Let the Experts Help You Choose Wisely.

You Want a Name with Punch, Right?

Something cool. Something clear. Something you can be proud of. But sometimes what looks good in one medium might stink in another.

Take for instance, speedofart.com.

That’s why you need numerous sets of well-trained eyes to look at every platform, every medium, every language, and every font before you choose your new name. Lest your business become an internet meme.

Or maybe you already have one of those and that’s why you’re here. And you’ve exhausted the thesaurus and Google

We’ll Put a List of Awesome Names in Your Hands in 3 Steps:

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

Finding a Great Name Ain’t Easy.

Our company and product naming process includes several weeks of intense research, involving international vetting, and a search of available web domains. Because there’s a science that goes into naming.

Is it distinctive? Is it memorable? Is it better than something you’d find in an online generator?

This may sound like fun, but trust us, it’s a lot of work. Lucky for you, we’ve been doing this for a long time. And after 15 years of research we know what converts.

The Sponge has helped several great brands find their calling. We start with your purpose, values & mission, then bring it to life by conducting interviews, analyzing trends, and studying your competitive landscape. You can be as unique and different as you want to be

Your Name Is Yours Forever. Wouldn’t You like an Expert to Help Give You a Good One?

Getting a good one means painting a clear picture of who you are and what you do. It means your name will:

  • Be distinctive & work in all formats
  • Look awesome on a business card
  • Not sound like a French word for bowel movements
  • Make your competition say, “Damn, we should have thought of that!”

We’re big fans of taking risks. But when it comes to naming a business, the stakes are too high to guess.

Let our data do the work. You’ll be happy you did.

Our Latest Thoughts on Naming

Humbling Words from Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We’ll Put a List of Awesome Names in Your Hands in 3 Steps:

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together