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  • Home
  • About
    • About Us
    • Our Purpose & Values
    • Join Our Tribe
  • Impact
  • Projects
  • Services
    • Rebranding
    • Brand Refresh
    • Brand Strategy
    • Brand Name Creation
    • Renaming
    • Brand Design
    • Marketing Strategy
    • Brand Strategy Execution
  • Blog
  • Products
    • Book
    • ElectroMagnetic Brand Analysis
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Recent Posts
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  • Why We Killed Our Values
  • Holy Sh*t, We Turn 20 this Month!
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  • Introducing Our ElectroMagnetic Brand Method - The Sponge Branding Agency Australia on Grow Your Business Without The Grind!
  • Now Look What We’ve Become - The Sponge Branding Agency Australia on Redefining our purpose
  • Beyond The Brand: How To Build An Appealing Image For Your Company – IMBizPortal Reviews And Tips on Why Companies Need To Stay True To Their Values To Succeed!
  • How Do You Choose An Impact Model For Your Business? - The Sponge Branding Agency Australia on What is an Impact Model and why does my business needs one?
  • The 7 Keys to Creating a Powerful Brand Name - The Sponge Branding Agency Australia on Is having an awesome product or service enough?
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the-sponge-logo

Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.

Brisbane: Level 6, 200 Adelaide Street, Brisbane QLD 4000
Brisbane: +617 3185 4070

B corpBeing a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness.
[read more]
Latest Thoughts
  • Start 2022 with LoveStart 2022 with Love
    What’s love got to do with an impact giving spree? […]
  • A Day In The Life Of Muzammil Husnain – Web Developer
    5:40 am Usually, I wake up at around 5:30 am. Today is […]
  • Values murder-refreshing company valuesWhy We Killed Our Values
    What Made Us Resort To Murder? I am a values nerd. So […]

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Ultimate Pre-rebrand Checklist

Thinking of Rebranding?
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It's the Ultimate Pre-rebrand Checklist (PDF). It will help you build a solid platform needed to create an awesome brand everybody loves. And it's free!

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