About The Sponge

We want to be the best branding agency for the world.
The Sponge is unbent on working with brands who create positive impact in the world. It’s who we are and it’s what we do.

Our Culture & Values

A company’s culture is only as strong as its purpose and values. As big believers of this (and as guides for our clients in articulating theirs), our day to day decisions are directed by our values. We celebrate team members who exemplify these values. And we relish the opportunity to hear stories from you, our potential new awesome team mates, about how they resonate for you.

Our Purpose

To Help Good Businesses Become Better Brands.

Our Values

Big Love, like family
Our team and clients are family. We have each other’s backs and are devoted to every member’s success.
Delightful Awesomeness
Our playfield is “outstanding”, the step above excellence. We continuously delight by taking initiative and by delivering extra awesomeness.
Effectiveness over awards
We create stuff that works brilliantly, focusing on being lean and finding the simplest, quickest path.
Timeliness and Clarity
We are quick, meticulous and never rush, so our work is always on time and its awesomest.
Positive Workplay
We play our strengths with energy and have fun. Smiles and happiness are warmly reciprocated and bring positive outcomes.
Perpetuate Goodness
With gratitude we help good, purposeful businesses become better brands, both profitable and cash strapped (via our impact streams).
Profitably Abundant
Our financial vitality enables us to comfortably work in our geniuses and be the greatest possible benefit for our families, clients, communities and the world.
Obsession with improvement
Our unquenchable fascination for the better way fuels our continuous personal and professional growth.

About “Awesomeness”
We say “awesome” a lot. That is all.

The Role

Seeking a Social Media Content Rockstar with Purpose

Do you want to make the world a better place? And work from anywhere in the world?

Our remote team is looking for another team member – an awesome social media marketer/content creator/social copywriter – who will help us with our purpose: to help good businesses become better brands.

Let’s see if you’re a good fit for our team:

  1. You know social media platforms inside and out. You are comfortable with Instagram, LinkedIn, Facebook and YouTube.
  2. You can adapt to a audience persona and ghost write content for blog posts, social posts and captions.
  3. You’re a natural at identifying successful content themes and producing content ideas that follow them.
  4. You have great design sense and can work with our graphic designers to produce high quality posts.
  5. You are an organisational freak, diligent and reliable.
  6. You’re also a star at writing email newsletters.
  7. This role is about the content ideas, copywriting and repurposing of existing content, not so much design (we have great designers already), but design skills are a bonus.
  8. You have impeccable attention to detail!

Sounds like you? If so, we’d like to get to know you! Send us a cover letter and complete the Challenge below.

Your Cover Letter

Here’s what we need to know:


Your Experience

  1. What’s your level of experience? Share some examples that demonstrate how you’re a good fit for the role (refer to the points in the section above).
  2. How do you organically grow social media communities in today’s landscape?
  3. What steps do you take in planning out social media strategies? What tools do you use?
  4. Are you paying attention? Include the phrase socially-appropriate in the subject line of your email application.

Your Values

  1. Introduce yourself – We are a values driven company, so values alignment comes first. Pick at least 3 of our company values (at the top of the page) and tell us what each means to you and how your personal values align.
  2. What are 2 of your personal favourite Good Businesses (brands with a positive impact) and why?

Your Availability

  1. Availability for 1-2 virtual meetings a week during Brisbane, Australia business hours.
  2. Able to commit to up to 20 hours/week of awesome work.


  1. Tell us what are your expectations are (hourly and/or daily rate).

What Else To Expect

After sending your application, if your cover letter shines through, we will invite you to participate in a paid challenge to test your skills.

Don’t worry, if you are to be our next awesome team member, this will be a breeze for you!

What Else To Expect

After sending your application, if your cover letter shines through, we will invite you to participate in a paid challenge to test your skills.

Don’t worry, if you are to be our next awesome team member, this will be a breeze for you!

The best way for us to see what you’re made of is a real demonstration! Are you up for the challenge?

But first. This role is very focused on outcomes. Your efforts are to achieve the following Results and Purpose:

Result: 5000 engaged community members by September (excluding tiktokers which is a separate goal). 

Sub goal: 500 attendees to September workshops, 20% converting to group program. 

Purpose: To fill our workshops and Impact Brand Story Intensive groups, and flow on to project work. 

How we get there is going to be driven largely by you. With that in mind, let us know the following:

  • What would you improve on our Instagram?
  • Craft 3 LinkedIn Company page posts, 3 insta & 3 Tweets that are on brand for The Sponge (Include link to photo where applicable)
  • How would you convert engaged audience members to bums on seats?
  • Write a Blog Post that introduces you in a way that demonstrates your spongeness.
  • Your application email subject line must include the trigger word for it to filter into our view.


If you have been nodding furiously all the way to this point – knowing that you are the awesome individual that we’re looking for, then:


  • Send us your application to wannabe@thesponge.com.au
  • Make sure you are thorough so we get to see your awesomeness
  • Include answers to the sections Your Experience, Your Values, Your Availability and Remuneration in your cover letter


We look forward to hearing from you!




The Sponge Team



Warning: Agencies, recruiters, spammers and incomplete applications will be ignored/deleted. Thanks for your understanding.