The 3 Secrets to ElectroMagnetic Branding

Thu 5th October 2023, 12:30 pm - 1:30 pm GMT+10

This Free Webclass Is For Growth Oriented Entrepreneurs And Small to Medium Business Owners…

The 3 Secrets to ElectroMagnetic Branding

Learn The Inside Out Branding Method That Turns Your Brand Into An ElectroMagnet For Awesome People Today!

Host: Luke Faccini, Brand Storyteller at Sponge

Date: Thurs Oct 5th 12:30pm – 1:30pm (Sydney) 

The biggest challenge we face today as business owners is attracting and retaining awesome people. Superstars aren’t choosing to work for you based purely on how awesome your product or service might be, or the size of your market share.

Once you’re clear on what they want, and who you need to be as a brand, the field changes. You can become an ElectroMagnetic Brand, and effortlessly attract these superstars, who then stick for good.

Join us for this webclass to learn the 3 secrets to ElectroMagnetic Branding, and escape the battle of talent acquisition and retention.

What you will learn in this webclass:

  • Secret #1 – ElectroMagnetic Branding: How to turn your brand into an ElectroMagnet for awesome talent and ensure that’s all you have, for good!
  • Secret #2 – Productivity Power Up: How to then unlock your team’s passion, energy and commitment to rival your own, and at least triple productivity!
  • Secret #3 – Endless Humming Team: How to get your team and business humming and keep it humming on autopilot, so you’re free to do more of whatever you want!

Your Host


Luke Faccini is the founder and Chief Brand Storyteller of a branding agency called Sponge, that specialises in helping the next generation of business owners rebrand with purpose. He was born and raised in Sydney, and now lives in Brisbane.

Since starting his professional brand design journey in 1999, he has helped thousands of people put their brands on the map. He foolheartedly started Sponge right out of college and has learned what it takes to grow a business.

While beginning as a trained graphic designer, the entrepreneurial leap took him on a path of transformation. He experienced firsthand the impact that purpose and values have in business, and the connection to brand story.

Having had a purpose moment that transformed his outlook on business, Luke evolved Sponge massively! This led to Sponge being B Corp certified in Jan 2017. Luke is a firm believer that business can and should be a force for good. His purpose is to “Help all brands be good for the world.” By all means necessary! Including a book, online programs, and by helping to grow the GoodNorth good business community.

Sponge is a full service branding agency with a digital tilt, founded in 2001. Headquartered in Brisbane, they have a small but mighty remote team of 9, serving clients across the globe, from Tasmania to Estonia. Luke and his team specialise in helping next generation business owners rebrand with purpose, focusing on positive social and environmental impact, as well as a healthy profit.