Ingen
An elite executive search firm engaged us to create a brand and presence in the market that expressed their areas of distinction.
What Did We Do?
Brand Name Creation
Brand Design
We created the Ingen name, brand design, style guide, letterhead and follower (with distinct brand story designed in), business cards, and initial website design.
Brand Name Creation
After exploring possible directions, domain names, registered business and IP we presented options and Ingen was selected.Â
Ingen
Here’s why: A simple, shortened version of Ingenious, a word that means clever; brilliant, able to perform well, and having a proven capacity to execute their client’s challenges.Â
Logo Design
To create the identity we traversed many directions. One in particular was flight and view point. Starting with a kite graphic, we progressed to a simple paper aeroplane, then to a similarly styled swan followed by various other birds, finally ending at a stylish origami bird of prey. From the process of engineering the actual origami bird, the oh-so-fitting tagline was born: “Engineering career flights”.
Style Guide
Stationery
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.
Brisbane: +617 3185 4070
Being a B Corp now guides decisions about our projects, and who we choose to do business with. We soak it all in, and squeeze out the goodness. [read more]