Luke Faccini, Author at Sponge Branding Agency Australia

Our Latest Thoughts

Before You Rebrand: Lessons from Jaguar’s Missed Opportunity

What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]

23 Years of Sponge

We turned 23 years old this month. It certainly snuck up on us! And initially it felt like the year blew by without achieving much [read more...]

Behind the Scenes: Reimagining Our ElectroMagnetic Brand Bootcamp

What if this year ahead, your brand didn’t just stand out, but effortlessly pulled in all the awesome people you could ever want? That’s the [read more...]

Unlock Your Hidden Profit with One Simple Tool

Struggling with disengaged teams, low productivity, or high turnover? You’re not alone, and it doesn’t have to be this way. With the Profit with Purpose [read more...]

Life Changing Impact: Our Journey with Detour House Inc.

I’ve just turned 16. It’s dark and I’m stepping out of the door of my childhood home, for the last time. I’ve got all the [read more...]

Reconnecting with Our Core Value: Big Love, Like Family

What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball? …it [read more...]

How Burton is Carving a Better World

The Path from Passion to Purpose My journey into the world of entrepreneurship began 16 years before I fully understood the power of business as [read more...]

Unwrapping the Future

Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more...]

Unleashing the Power of Good Business Inspo

Are you ready to dive into something truly electrifying? We’re about to unleash a whirlwind of content – from snazzy short-form videos to graphically gorgeous [read more...]

How Do You Calculate The ROI Of Being Purpose-Driven?

And Why Sitting on the Purpose-Driven Fence Might Be Costing You More Than You Think You’ve likely heard the term “purpose-driven” thrown around in countless [read more...]

Home Blog EMB Webinar Replay

Thank You

Your Application Has Been Received! We're Excited To See If You Are A Good Fit! We will very quickly review your application and get back [read more...]

Home Blog GoodNorth SEWF Party

GoodNorth SEWF Party Tue 27th Sep 2022, 6:00 pm AEST .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-67919a572efa4:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-67919a572efa4{color: #ffffff;border: none;background-color: #f7973e;background-image: -webkit-linear-gradient(left, #f7973e 0%, #ff4086 50%,#f7973e 100%);background-image: [read more...]

Home Blog Purpose Speed Networking

Purpose Speed Networking

Purpose Speed Networking Thu 25th August 2022, 1:00 pm - 2:00 pm AEST .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-67919a5732748:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-67919a5732748{color: #ffffff;border: none;background-color: #f7973e;background-image: -webkit-linear-gradient(left, #f7973e 0%, [read more...]

Home Blog Captivating Copywriter

Captivating Copywriter

We're Hiring! About Sponge We want to be the best branding agency for the world. Sponge is unbent on working with brands who create positive [read more...]

Home Blog Purpose Speed Networking

Purpose Speed Networking

Purpose Speed Networking Thu 28th July 2022, 1:00 pm - 2:00 pm AEST .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-67919a573c47a:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-67919a573c47a{color: #ffffff;border: none;background-color: #f7973e;background-image: -webkit-linear-gradient(left, #f7973e 0%, [read more...]

Home Blog ElectroMagnetic Brand Courses

ElectroMagnetic Brand Courses

Home Blog Introduction – From Internet Rubbish to Content Marketing Gold

Introduction – From Internet Rubbish to Content Marketing Gold

Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient

Home Blog Introduction – From Internet Rubbish to Content Marketing Gold

Introduction – From Internet Rubbish to Content Marketing Gold

Why is it so hard to create engaging content? And what is engaging content actually? Discover what you’ll need to learn in order to make your content marketing efficient

Home Blog Behind the Scenes: Our Exact Scarcity Marketing Sequence

Behind the Scenes: Our Exact Scarcity Marketing Sequence

Continuing the theme of keeping it real, in this video we take a look at the exact scarcity marketing sequence we used on one of our product launches. And by exact, I mean: you’ll see the actual emails we sent, the exact timings of when we sent them and the sales results corresponding to them.

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