Reconnecting with Our Core Value: Big Love, Like Family

What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball?

…it is so easy to get preoccupied with work…

As a branding agency specialising in culture, impact, and storytelling, we pride ourselves on being a values-led organisation. However, even we have experienced moments where our practices didn’t align with our core values, especially as our team evolved and new members joined.

Recently, we realised we weren’t living and breathing our values as we should. This prompted us to revisit and strengthen our commitment, starting with one of our foundational values: Big Love, Like Family.

Understanding Our Value: Big Love, Like Family

Our tribe is our family. It encompasses our team, clients, and the greater community. We are dedicated to the success of our tribe, both collectively and individually.

This value is about more than just words; it’s about actions and behaviours that demonstrate our commitment to each other’s well-being and growth.

While this is how we’ve defined it on our website, what does this mean now at its best, and what can we do to strengthen it?

Defining the Value at Its Best

During a recent team meeting, we asked ourselves what this value looks like at its best. Here are some of the key themes that emerged:

  • Accountability and Teamwork: Each of us takes responsibility for our roles while supporting our teammates.
  • Emotional and Mental Check-ins: Regularly checking in on each other’s well-being shows we care.
  • Mutual Respect and Open Communication: Fostering an environment where everyone feels respected and heard.
  • Safe Spaces for Sharing: Creating environments where ideas and feelings can be shared without judgement.

Actions to Strengthen This Value

To ensure we embody this value, we identified actions at different levels:

  • Personal Level: We commit to being open, actively listening, and showing care in our daily interactions.
  • Group Level: We will regularly share our thoughts, celebrate each other’s achievements, and support one another.
  • Management Level: Our leadership will facilitate more values sessions, emotional intelligence workshops, and create spaces for personal conversations.

Lessons Learned

This exercise was both overwhelming and enlightening. It showed us that even organisations focused on culture can slip if they don’t actively nurture their values. For diverse and remote teams like ours, defining what our values mean in practice is crucial.

Our Ongoing Commitment

We’re dedicated to strengthening our value of Big Love, Like Family through the following actions:

  • Conducting more connection sessions to build personal relationships within the team.
  • Regular mental and emotional check-in sessions.
  • Utilizing internal channels to express and support each other.
  • Encouraging personal conversations that go beyond work topics.

How Do You Show Up for Your Team?

We believe that sharing our journey can inspire others. How do you show up for your team? What actions do you take to live your values every day?

Let’s share our experiences and grow together, ensuring that our values aren’t just words, but a lived reality.

Related Posts

Humbling Words From Awesome People

  • The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.

    Sue Lea Timely Business Solutions
  • We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.

    Susan Perry CEO CommunityGro
  • Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.

    Avril Janks Communications and Marketing Coordinator
  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We Love Helping Good Brands Grow

We’re Ready to Help Make Your Brand Something to Rave About.

Working with us is super easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together