We are so happy and grateful for 10BestDesign.com recognizing us as one of the 10 Best Naming Agencies of 2017 in the world. It is a huge (and pleasant surprise. Still no idea who nominated us, but thank you!

“When you are having difficulty deciding upon a name, you will want to consult with The Sponge. They are the best naming agency around today because they stay abreast of the latest industry trends. They know what will sell, and they bring that knowledge to your company.”~ 10BestDesign

There are so many branding agencies and consultants that do naming. We also know there are only a small group of inspired creative professionals with a real knack for naming (and renaming), that really get the right result for clients.

We are humbled to be included in that group, and to be an Australian agency.

Our purpose is, and has always been, to be a guide for our clients. To draw out their authentic brand story, articulate it succinctly, and to help craft a brand name that fits like a finely tailored suit. To develop a brand that resonates at a deep level with their market.

We’ve had the pleasure of working some awesomely inspiring business owners and leaders around the world since our inception in 2001. That may be a reason we were selected. We love that technology enables us to work with businesses on every part of the planet.

Over the years we have been able to help make major positive impact for many of our clients (who we see as family), turning around businesses and producing millions of dollars in sales for them.

We feel privileged to do the work we do, which we love. And we love our clients!

No time to dance! No, it’s not us in the photo, we’ve got too many cool brands to work on!

Thank you 10BestDesign, it’s an honour!