All purchasing decisions are emotionally driven. Rationalizations are all made after that moment of decision and are usually only to justify that decision. Ultimately it [read more…]
Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating brands for purpose led and purpose curious business owners, including new brand names, new brand logos, rebrands, brand refreshes and brand strategies.