If we ask how you intend on making your business more profitable, what could your answers be? Perhaps by cutting expenses? By raising your prices? [read more…]

Our goal is happy clients. And that means successful projects. Every time. We absolutely love hearing how we contribute to our clients’ success, and it’s [read more…]

Quick. What’s your brand’s purpose? And what are your brand’s values? If you have to stop to look in the filing cabinet for your brand [read more…]

 When Did You Last Buy Into Brand Purpose? You have an upcoming trip. And you’re in desperate need for a suitable jacket. Two reputable [read more…]

I’m delighted to share news that I’m now a Barrett Values Centre Certified CTT Consultant.  Here’s why I am and what it means for you. [read more…]

Imagine your client gets approached by a new vendor (as they do continuously!). She patiently listens to the spiel and witnesses all the razzle dazzle [read more…]

I’ve had the privilege of experiencing the full picture for many business brands from behind the curtain. From that position I’ve seen the great, the [read more…]

Customer experience is crucial today. If you’re not managing your client’s expectations, you’re setting up to lose them. Often it’s due to what’s unsaid. In [read more…]

Branding Insights #6 – How Brand Story Realignment Creates Raving Fans Let me know if this story sounds familiar: Your business has been running successfully [read more…]

I have finally been able to review the answers of our recent Value Proposition survey. While there is still a sizable amount of work remaining [read more…]