So you’ve finalized your newly designed (or redesigned) brand design (logo), now what? Before going out into the market, there are a few things you [read more…]

Originally posted in Kochie’s Business Builders – October 21, 2015 Prospects make 60 per cent of the buying decision without even engaging with anyone at [read more…]

Following on from the fundamentals post about icons, this one will explore Logotypes. What is a logotype? Simply it is a purely typographic logo, there [read more…]

One of the key aspects of a good brand logo is its “mark”. It’s the graphic element in a brands visual identity, but just for [read more…]

Branding Insights #5 – The 3 Essential Elements to a Powerful Corporate Logo 25 years ago (yes, I am showing my age!) as a wide [read more…]

There are common faults that often occur within a brand’s identity as it grows or changes over time. These faults can form a sort of [read more…]

Engaging and effective brand roll out is a keys to business success. Watch this short 2 min video of one such brand roll out and [read more…]

One of the best things about branding a business is you never know where it’s going to go. Once the inspiration really starts flowing, ideas [read more…]

Brand Positioning is a term coined by Al Reis and Jack Trout some 30 years ago in their book titled  Positioning: The Battle for Your [read more…]

Recently it has come up in conversation that our brand design process is unique to that of our competitors. While we agree that it is [read more…]