And Why Sitting on the Purpose-Driven Fence Might Be Costing You More Than You Think You’ve likely heard the term “purpose-driven” thrown around in countless [read more...]
So many Audiences, so little time! For every business there is a specific audience that makes life easier. They value what you do and how [read more...]
Discover Our New Audience Mastery Program: And Make Your Marketing Massively More Meaningful We have put blood, sweat and tears into this program for you. [read more...]
In this video Luke Faccini, our Chief Do-Gooder at Sponge, answers 8 of the most asked questions about Impact and Impact models for business owners [read more...]
How Culture “Done Well” Secretly Cost Us $100,000s Confession time. This was a hard earned and very costly lesson for me and Sponge. I will [read more...]
…And they’ll stay with you forever. What does fulfilment from your business mean to you? Imagine a team of highly talented people. They are fully [read more...]
Where Did The Love Go? Evan owns a second generation manufacturing company. When we met, he was experiencing his business as a grind. It was [read more...]
The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The [read more…]
So you’ve finalized your newly designed (or redesigned) brand design (logo), now what? Before going out into the market, there are a few things you [read more…]
Originally posted in Kochie’s Business Builders – October 21, 2015 Prospects make 60 per cent of the buying decision without even engaging with anyone at [read more…]
Following on from our fundamentals post about icons, this one will explore Logotypes. What is a logotype? Simply it is a purely typographic logo, there [read more…]
One of the best things about branding a business is you never know where it’s going to go. Once the inspiration really starts flowing, ideas [read more…]