Luke Faccini, Author at Sponge Branding Agency Australia

Our Latest Thoughts

Before You Rebrand: Lessons from Jaguar’s Missed Opportunity

What’s up, good human? Today, we’re diving into Jaguar’s rebrand. On the surface, it seems like a bold move for a storied brand transitioning to [read more...]

23 Years of Sponge

We turned 23 years old this month. It certainly snuck up on us! And initially it felt like the year blew by without achieving much [read more...]

Behind the Scenes: Reimagining Our ElectroMagnetic Brand Bootcamp

What if this year ahead, your brand didn’t just stand out, but effortlessly pulled in all the awesome people you could ever want? That’s the [read more...]

Unlock Your Hidden Profit with One Simple Tool

Struggling with disengaged teams, low productivity, or high turnover? You’re not alone, and it doesn’t have to be this way. With the Profit with Purpose [read more...]

Life Changing Impact: Our Journey with Detour House Inc.

I’ve just turned 16. It’s dark and I’m stepping out of the door of my childhood home, for the last time. I’ve got all the [read more...]

Reconnecting with Our Core Value: Big Love, Like Family

What happens when a culture-first organisation like ours drops the ball on its own values? Or worse, as a culture-focused leader, drops the ball? …it [read more...]

How Burton is Carving a Better World

The Path from Passion to Purpose My journey into the world of entrepreneurship began 16 years before I fully understood the power of business as [read more...]

Unwrapping the Future

Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more...]

Unleashing the Power of Good Business Inspo

Are you ready to dive into something truly electrifying? We’re about to unleash a whirlwind of content – from snazzy short-form videos to graphically gorgeous [read more...]

How Do You Calculate The ROI Of Being Purpose-Driven?

And Why Sitting on the Purpose-Driven Fence Might Be Costing You More Than You Think You’ve likely heard the term “purpose-driven” thrown around in countless [read more...]

Home Blog B Corp Speed Networking

B Corp Speed Networking Tue 16th April 2024, 2:00 pm - 3:30 pm AEST .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079aebcf3:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079aebcf3{color: #ffffff;border: none;background-color: #f7973e;background-image: -webkit-linear-gradient(left, #f7973e [read more...]

Home Blog Purpose Speed Networking

Purpose Speed Networking

Purpose Speed Networking Tues 19th March 2024, 2:00 pm - 3:00 pm AEST .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079af0443:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079af0443{color: #ffffff;border: none;background-color: #f7973e;background-image: -webkit-linear-gradient(left, #f7973e 0%, [read more...]

Home Blog B Corp Speed Networking

B Corp Speed Networking

B Corp Speed Networking Tue 6th Feb 2024, 1:00 pm - 2:30 pm AEST .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079af3eda:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079af3eda{color: #ffffff;border: none;background-color: #f7973e;background-image: -webkit-linear-gradient(left, #f7973e [read more...]

Home Blog Brisbane Business for Good B Corp Month Party

Brisbane Business for Good B Corp Month Party

Brisbane Business for Good B Corp Month Party Fri 22nd March 2024, 6:00 pm - 10:00 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b0449f:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b0449f{color: #ffffff;border: [read more...]

Home Blog Good Business Inspo Unwrapping the Future

Unwrapping the Future

Sway’s Seaweed Solution to Plastic Pandemonium Hey there, good human! Ever paused to ponder the parade of plastic encasing everything we buy? From your morning [read more…]

Home Blog Purposeful Brand Unleashing the Power of Good Business Inspo

Unleashing the Power of Good Business Inspo

Are you ready to dive into something truly electrifying? We’re about to unleash a whirlwind of content – from snazzy short-form videos to graphically gorgeous [read more…]

Home Blog GoodNorth Purpose Speed Networking

GoodNorth Purpose Speed Networking

GoodNorth Purpose Speed Networking Tues 23rd Jan 2024. 2:00 pm - 3:00 pm AEST .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b0aac0:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b0aac0{color: #ffffff;border: none;background-color: #f7973e;background-image: -webkit-linear-gradient(left, #f7973e [read more...]

Home Blog 3 Day Effortless Storytelling Challenge

3 Day Effortless Storytelling Challenge

3 Day Effortless Storytelling Challenge Mon 12th February 2024, 10:00 am - Wed 14th February 11:00 am GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b0f003:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b0f003{color: #ffffff;border: [read more...]

Home Blog 3 Secrets to Effortless (Marketing) Storytelling Webclass

3 Secrets to Effortless (Marketing) Storytelling Webclass

The 3 Secrets to Effortless (Marketing) Storytelling Webclass Wed 24th January 2024, 12:00 pm - 1:00 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b121b0:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b121b0{color: #ffffff;border: [read more...]

Home Blog The 3 Secrets to Effortless (Marketing) Storytelling

The 3 Secrets to Effortless (Marketing) Storytelling

The 3 Secrets to Effortless (Marketing) Storytelling Thur 14th December 2023, 12:30 pm - 1:30 pm GMT+10 .vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b14f7d:hover{color: #ffffff;background-color: #ff4086;border: none;background-position: 100% 0;}.vc_btn3-style-gradient-custom.vc_btn-gradient-btn-6767079b14f7d{color: #ffffff;border: none;background-color: [read more...]

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