Marketing Strategy Whoever Understands Their Customer Most, Wins. Let’s Make Sure It’s You.

Identify the Deepest, Darkest Desires of Your Audience and Pinpoint Your Advertising to Help Them.

You’re not just a business with a great product or service—you’re the ultimate provider. You’re a meaningful brand who can cure your customer’s pain. Because you know WHAT they want. WHO they trust. WHERE it hurts.

…Or do you?

Without a marketing strategy, you’re guessing. You’re pushing when you should be pulling, misspending advertising dollars, and selling harder than you need to. Because all people really want, is a cure.

But strategizing isn’t easy. Maybe that’s why you’ve put it off. It seems “fluffy” when buying ads is easy, even if you’re seeing a diminishing ROI…

Wouldn’t you rather get it right, though? Know WHO to advertise to? WHEN to show up? And WHY people are (or aren’t) buying?

Because then you can automate everything to hit every time. And THAT’S where the return comes in…

The Sponge Helps You Get Your Message Right.

We do the research for you. We put on the rubber gloves and reach deep into the hearts & brains of your customer. Yes, it’s messy, but it allows us to craft authentic messages that forge instant bonds with your audience. Ones that make you the obvious choice.

Here’s how we do it:

  • Focus groups
  • Social listening
  • Customer interviews
  • Buyer personas

Plus a few other proprietary tricks…

And when we’re done, you’ll be the brand people want.

Working with Us Is Super Easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

Once You Understand the Intimate Details of Your Audience, You Know What Your Brand Needs to Be.

Follow the path and here’s what you’ll know:

  • What they watch
  • How they decide
  • Who they follow
  • When they’re active
  • The words that resonate
  • The messages they click

We’ll create a plan that activates the minute someone needs you, so you’ll see your advertising returns rise fast.

Here’s What You’ll Discover:

  • What “pain” should you fix? Customers buy cures. Your marketing strategy will tell you exactly where it hurts.
  • When is the right time to sell? Knowing the right time & right place lets you calibrate your marketing to reach the next level of automation.
  • Who are they buying from now? Understanding your customer’s purchasing decisions allows you to position yourself smack in the middle of their brains, whether you’re new to the market or an established brand.

Your advertising will become sniper specific. No shotgun blasts with wasted placements, no buying cheap ads just because they’re cheap, and no more mismanaged funds.

Your ads will appear precisely when and where your people are peeping.

Marketing Strategy is a science – and we’ve been experimenting for 15 years. Our lab coats are filthy and some of us have developed superpowers from being exposed to genius rays. But we’ve promised to use our abilities only for good—and to help you ace this project.

Let’s go get your marketing strategy right. Then you’ll be talking to an audience ready to listen.

Our Latest Thoughts on Marketing

Humbling Words from Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

Working with Us Is Super Easy.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together