Culture & Values
We want to be the best branding agency for the world.
The Sponge is unbent on working with partners who give back. It’s who we are and it’s what we do.
Over the last 15 years, we’ve grown from 3 creatives in a cabana to big-hearted branders who shine light on great companies. We create feel-good stories about entrepreneurs making a difference – and people line up to listen. Buyers become loyal and customers convert to raving fans.
In 2017, The Sponge became a B-Corp Certified Branding Agency. Being a B Corp guides decisions about our projects and who we do business with. Specifically, we choose to work with clients and projects that are socially responsible, ethical, and environmentally sustainable. And having a positive impact is a must.
We consciously look for ways to reduce our wake. Whether by cutting electricity consumption, or commissioning smaller commercial print runs.
Our Culture & Values
A company’s culture is only as strong as its purpose and values. As big believers of this (and your guide to articulating yours), our day to day decisions are directed by our values. We celebrate team members who exemplify these values. And we relish the opportunity to hear stories from you, our awesome clients, about your experiences on the receiving end.
Big Love, like family
Our team and clients are family. We have each other’s backs and are devoted to every member’s success.
Delightful Awesomeness Our playfield is “outstanding”, the step above excellence, where we continuously delight by delivering that extra awesomeness.
Effectiveness over awards We create stuff that works brilliantly, focusing on being lean and finding the simplest, quickest path.
Timeliness and Clarity We are quick, meticulous and never rush, so our work is always on time and its awesomest.
Positive Workplay We play our strengths with energy and have fun. Smiles and happiness are warmly reciprocated and bring positive outcomes.
Perpetuate Goodness With gratitude we help good, purposeful businesses, and give back via grants and orphan sponsorship.
Obsession with improvement Our unquenchable fascination for the better way fuels our continuous personal and professional growth.