Brand Refresh Update Your Story & Evolve Your Look.

A Brand Refresh Modernizes Your Business and Tells the World Who You Are Today.

It’s Time to Make a Better First Impression.

A brand refresh is the most cost-effective solution for helping your business sell itself. It modernizes your image, updates your appeal, and pays respect to your existing foundation. It brings relevancy without reinvention – and it shines a light on you over your competition.

And we’re not just talking about new business cards here…

Let’s Bring Your Brand into Fashion with a Free Consultation.

In 3 easy steps, you’ll be on your way to a story & style upgrade. You’ll get a complete alignment of everything that represents you, and consistent articulation of your values and purpose.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

Your identity will evolve, your story will be told properly, and your customers will understand everything about you,

“A good story engages us and that’s where great branding starts.
When it is lacking, it’s time for a brand refresh.”


Luke Faccini, Brand Storyteller

New Look – Better Strategy.

Imagine your story told by skilled professionals and your look designed by award-winning creatives. We’ll create an entire style guide for you, so the next time a visitor hits your site, they’ll stick around to become customers.

Updates to your style guide include:

  • New font treatments
  • Sleeker more relevant logos
  • Integrated color palette
  • Revamped collateral (business cards, letterhead, brochures)
  • Website alignment
  • Social media page design

You can add as many elements as you need. A brand refresh is 100% customizable

Bigger Results.

Great branding tells a compelling story at every point:

  • You become easier to find & more relevant in search results
  • You meet the expectations of a modern consumer – better than your competition does
  • You communicate who you are before any face-to-face interactions
  • You attract the right customers

Your brand is your salesperson. It welcomes customers at your gate – and  perfect collateral sells even when you’re not there…

But if it doesn’t pull its weight, you’re losing new business.

We’ll help you fix that.

Brand Refresh Is Our Most Popular Service.

Click here to get your Ultimate Pre-Brand Refresh Checklist

Use it to start planning your refresh.

It’s a list of marketing & branding collateral that you may want to update.

Our experts will design all these assets for you – and they’ll be produced flawlessly to provide a premium first impression. If you’re not giving one now, a brand refresh is your first step in the right direction.

TIP: Use this list to decide what you’ll need produced upfront. A package deal will be a better value for you.

For more information on your brand refresh, contact us here:

We Love Helping Good People Grow Their Brands.

Our Latest Thoughts on Brand Refresh.

Humbling Words from Awesome People

  • The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.

    Geoff Walker Sydney Massage Time Pty Ltd
  • I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.

    Annette Wright InfoGenesis Pty Limited
  • One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.

    Rodney Marks Hoax Speaker
  • I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.

    Shane Wisniewski Wesfarmers Industrial and Safety
  • I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.

    Mark Capelin Tribe Social Fitness
  • Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.

    Kim Lie Jom Complete Health Chiropractic
  • The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.

    M Levonian William, Thyme & Prophet / Report Factory
  • A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.

    Lucette King NSW Department of Education
  • High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.

    Syed Mujtuba Crescent Wealth
  • Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!

    Jeremy Chen Claytan Australia
  • Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.

    Ross Thompson JHA Engineers
  • Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.

    Alexander Bont BONT
  • Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.

    Claude Di Ciano Richardson & Wrench Willoughby
  • Love their vision, love their work and mostly love the team!

    C. S. Chen Claytan Australia
  • The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.

    Mende Seljanovski Enth° Projects
  • The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.

    Matt Malouf The Fortune Institute
  • Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.

    Darren Vardy Insolvency Options

We’re Ready to Help Make Your Brand Something to Rave About. Again.

Step 1:

Step 1:

Book a free consultation

Step 2:

Step 2:

Allow us to craft a plan for you

Step 3:

Step 3:

We’ll implement it together

Your identity evolves, your story gets told properly, and your customers will understand who you are,