Pinpoint the focus areas for your brand with our new ElectroMagnetic Brand Analysis

Most business owners and leaders we help have a gut feeling something is not right with their brand. But often they can’t quite put their finger on it. Others know their problems all too well, and just want confirmation and a simple plan to fix them!

An ElectroMagnetic Brand Analysis will quickly identify the highs and lows for your brand. It will help us produce a prioritized action plan to turn up your brand’s pulling power.

Who is this for exactly?

We work with growth minded good businesses across most industries. The real power in this analysis is for established businesses with teams, because of the culture focus.

It is especially awesome for those considering working with us on a refresh or rebrand, because it is a high value, yet low cost way to test the working relationship. And the cost is then credited towards the larger project.

ElectroMagnetic Brand Analysis

Why we want this for you

An ElectroMagnetic Brand is one that effortlessly pulls awesome clients and team members to it. And these awesome people stick for good, because they never want to leave!

We love this work because we believe all people deserve complete fulfilment at work. This is possible with a company culture that empowers individuals to realize their fullest potential. Cultures where everyone uses their genius to contribute to the greater good as well as profit generation.

Because fulfilled people are happier. Happier people at work, means happier people at home, and happier communities. That’s what we want for you and your team, your families, and communities.

How it works?

It’s pretty simple. We gather some information and materials from you via our secure online portal. Then it is all analysed against the 5 elements in our ElectroMagnetic Brand methodology. We produce a detailed report and prioritized action plan to help you focus where it will have the most positive impact.

In the resulting strategy consultation we will step through your report to show you exactly where to focus your efforts to improve. You will be able to ask all the questions you need and have them answered.

Should you choose The Sponge to help you with a rebrand or refresh, the fee will be credited to that future work.

The process is simple

  • Order: Purchase your ElectroMagnetic Brand Analysis via this page and receive your welcome pack with everything you need (you can be anywhere in the world!).
  • Submission: You submit everything we need via our secure online portal.
  • Analysis: We do the work of analysing and creating your report. Then we get in touch to book your consultation.
  • Advice: Via hi-def video we go through your report and prioritized action steps with you. All your questions will be answered.
  • Magnetize!: Time to put the plan into action and Electrify your brand!

13 Ways to Know You Could Do With an ElectroMagnetic Brand Analysis

  1. Your sales are slowing, or becoming increasingly difficult.
  2. You are constantly losing deals by lower cost alternatives.
  3. Your team are misaligned, disengaged or unproductive.
  4. Your team morale is lower than it ought to be.
  5. You have difficulty attracting (and keeping) superstar team members.
  6. You have a lack of pride or confidence in your brand and marketing collateral.
  7. You have a gut feeling your brand isn’t resonating like it ought to.
  8. You’re considering a refresh or rebrand - and need to know where you stand.
  9. The market seems confused about your brand and what you do.
  10. You find yourself repeatedly correcting misconceptions about your brand.
  11. Your team tell vastly different stories about your brand.
  12. Your people don’t know your brand purpose, values and reason for being.
  13. Business is a grind and you crave real fulfilment from it with the best people!

“We found it very exciting to go on a high level dive through all our current product and marketing material and learn how they could be perceived. It was very eye-opening. It definitely showed us what needs to be done and why. And even though I thought I had a much broader, non-tech viewpoint, I was still too close to the product to see the impact brand story opportunities. We are now set with a clear plan to improve. Such great value out of this ElectroMagnetic Brand Analysis. Money well spent!”

~Stephen D'Arcy~
Ronin Cloud

So, What’s the Cost?

Total transparency. The value of the work involved to properly review the materials you supply against the five elements in our methodology, identify issues and develop your action plan puts this analysis package at a true cost of $4997.

We exist to help good businesses become better brands. This comes through value rich, trusted business friendships. So to establish this, we go deep upfront, and we are confident in our work. We know this work gives us an inside line into helping you implement the plan. This is why we are happy to provide our ElectroMagnetic Brand Analysis for only $2495, upfront, for a limited number of brands.

As with all projects, part of the profits generated go to our Double the Goodness grant to help cash strapped impact businesses with the branding help they need to flourish. Thank you for helping make this happen.

Should you choose to continue on your journey with us with a rebrand or refresh, this fee will be credited to your subsequent project.

What, Isn't It Free?

Frankly, you need to be invested in the outcome. This ensures we get everything we need from you to do the work to do your brand justice.

Secure Your ElectroMagnetic Brand Analysis Now

ElectroMagnetic Brand Analysis


(includes Consultation)

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Your brand is far more than your visual identity. It culminates in the story that is perceived and told by your team and your market, whether you are deliberate about defining and curating it or not. An ElectroMagnetic Brand Analysis is a thorough review of all your key brand elements to work out how well they align with your market and your team. It does this by focusing on a core set of measurements for each element of your brand.

Your brand can effortlessly pull awesome people to it, both new customers and new team members alike. It doesn’t happen by accident though. It takes crafting and breathing life into your brand story. Story exists for your brand whether you write it, or let it write itself through the perception of the client. With a consistent, relevant, and meaningful brand story being told across all your brand and marketing collateral, you control how your brand is perceived. That means to your team, customers and market. Such a story is what transforms you from a commodity to a crusade to join.

The five elements of an ElectroMagnetic Brand are:

  • Audience: Know who you are talking to.
  • Culture: Who you are as a brand.
  • Impact: A noble reason to be loved.
  • Strategy: Connect all the dots for all.
  • Evolution: Breath life into your brand.

Meet Your ElectroMagnetic Brand Consultant

Hi, I’m Luke Faccini, lead brand strategist and CEO of The Sponge. I’ve been working with brands since 1999 and I’ve helped thousands of people just like you plant their flag at the top of the marketing mountain.

I know this space better than most, writing a book on the topic due to be released soon titled ElectroMagnetic Brand. An ElectroMagnetic Brand Analysis is the perfect start point for any great revamp. I love talking brands and in our one on one you get to pick my brain about yours, with the report as the base.

I’m looking forward to helping electrify your brand and gain the ultimate fulfilment from your business.

Warmly, Luke

Luke Faccini

Founded in 2001, The Sponge is a Branding Agency & Consultancy led by Luke Faccini. Our focus is creating compelling Brand Stories, including new brand names, new brand logos, rebrands, and brand strategies.
Brisbane: Level 6, 200 Adelaide Street, Brisbane QLD 4000
Sydney: 164 Burwood Rd, Concord NSW 2137
(By appointment only)
Brisbane: +617 3185 4070

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