Many business owners and leaders we help have a gut feeling something is just not right with their brand. But they can’t quite put their finger on it. Some know their problems all too well, and just want confirmation and a simple plan to fix them!
An ElectroMagnetic Brand Analysis will quickly reveal the highs and lows for your brand. It will help us produce a prioritized action plan to fill those voids that are keeping customers at a distance.
Imagine a flawless brand that effortlessly pulls awesome people to you, new customers and team members alike. And keeps them stuck to you for good.
There are more than 50 possible brand touchpoints to be evaluated. All analysed against the 5 elements in our ElectroMagnetic Brand methodology. In the resulting strategy consultation we will step through your report to show you exactly where to focus your efforts to improve. How will your brand measure up?
An ElectroMagnetic Brand Analysis provides the greatest value for established businesses with teams of 10-200 people.
Total transparency. The workload involved to properly review the materials you supply against the five elements in our methodology, identify issues and develop your action plan puts this analysis package at a true cost of $2975.
We exist to help good businesses become better brands. This comes through value rich, trusted business friendships. So to establish this, we go deep upfront, and we are confident in our work. We know this work gives us an inside line into helping you implement the plan. This is why we are happy to provide our ElectroMagnetic Brand Analysis for only $1575, upfront, for a limited number of brands.
Frankly, you need to be invested in the outcome. This ensures we get everything we need from you to do the work to do your brand justice.
ElectroMagnetic Brand Analysis
Your brand is far more than your visual identity. It culminates in the story that is perceived and told by your team and your market, whether you are deliberate about defining and curating it or not. An ElectroMagnetic Brand Analysis is a thorough review of all your key brand elements to work out how well they align with your market and your team. It does this by focusing on a core set of measurements for each element of your brand.
Your brand can effortlessly pull awesome people to it, both new customers and new team members alike. It doesn’t happen by accident though. It takes crafting and breathing life into your brand story. Story exists for your brand whether you write it, or let it write itself through the perception of the client. With a consistent, relevant, and meaningful brand story being told across all your brand and marketing collateral, you control how your brand is perceived. That means to your team, customers and market. Such a story is what transforms you from a commodity to a crusade to join.
The five elements of an ElectroMagnetic Brand are:
Hi, I’m Luke Faccini, lead brand strategist and CEO of The Sponge. I’ve been working with brands since 1999 and I’ve helped thousands of people just like you plant their flag at the top of the marketing mountain.
I know this space better than most, writing a book on the topic due to be released soon titled ElectroMagnetic Brand. An ElectroMagnetic Brand Analysis is the perfect start point for any great revamp. I love talking brands and in our one on one you get to pick my brain about yours, with the report as the base.
I’m looking forward to helping electrify your brand and gain the ultimate fulfilment from your business.