We are story based creatures!

It’s human nature. Everything we see, hear and experience (all our senses!) is resolved by our minds as stories. Some are interpreted and easily discarded. Others though, are permanently etched into our minds and hearts, and instantly recalled with the same feelings!

This includes everything we see, hear and experience with brands! Think about all the different customer touch points available today! Everything from promotional materials, packaging, websites, email and social media, through to all staff interactions and systems. All brand messages are interpreted and resolved by our minds as stories. So, are we easily discarded or permanently etched?

Imagine having a suite of masterly crafted stories you can confidently call on at the right moment. And I ‘m talking about transformative stories that you tell well! Stories that resonates for your audience, and compel them to take the best next step, whatever that may be at that moment.

Now imagine how powerful all your branding and marketing will be when every touch point tells the right story.

With these thoughts in mind we have developed, and redeveloped a new online workshop. Because we want you to have the undying confidence in yourself, your brand and your marketing that comes with this clarity of storytelling.

Be unforgettably awesome

You’ll learn the 6 key story types and how they help make your brand unforgettably awesome. But there is one story type that we focus on most of all in this workshop, with YOU the storyteller and the primary audience. Because in this crucial moment in the history, you must come first.

It is the story that you tell yourself that sets you up for thriving, not just surviving in this pandemic.

You’re invited to join us for a fun, interactive online workshop where we explore brand storytelling together. We will cover many things, including:

• The three essentials to any transformative story
• The six story types and when to tell them
• And the Impact Brand Story framework that forms the solid foundation for all your stories and marketing.

Let’s get you started on your journey to brand storytelling mastery. Take a look at the upcoming workshop dates and lock your ticket in.

Stay safe. Stay awesome!